The extruded snacks market in North America is expected to grow from US$ 13.13 billion in 2022 to US$ 18.91 billion by 2028; it is estimated to grow at a CAGR of 6.3% from 2022 to 2028.
The rapid emergence of the retail chain is one of the driving factors for extruded snacks market. Retail chains are key contributors to increasing awareness about extruded snacks among consumers. The strong presence of retail chains across the region is contributing to the growth of the market. Penetration of retail chains is increasing across the region. According to the National Retail Federation, in 2021, the total number of retail stores established across the US increased and grew over 70% in the last three years totaling approximately 3,950 stores across the US. Furthermore, expansion plans of major retailers across rural and semi-urban areas across the region are expected to increase consumer awareness and availability of extruded products in the coming years, thereby driving the market. The increasing foreign direct investment in various emerging countries is further posing a growth opportunity for the extruded snacks market. Furthermore, some retailers are introducing their private label products in order to cater to the rising consumer demand for extruded snacks market. Thus, the increasing penetration of the retail chain is driving the extruded snacks market.
The North America Extruded Snacks Market has experienced significant growth in recent years, driven by changing consumer preferences, innovations in food processing technologies, and increased demand for convenient and healthy snack options. Extruded snacks, which are made using high-temperature, high-pressure extrusion cooking methods, have become a popular choice among consumers seeking flavorful, crunchy, and ready-to-eat snacks.
One of the major factors contributing to the growth of the North America Extruded Snacks Market is the rising awareness of health and wellness. Consumers are increasingly looking for snacks that offer nutritional benefits without compromising on taste. This has led to a surge in demand for extruded snacks that are low in fat, high in protein, gluten-free, or made from whole grains and natural ingredients. The versatility of extrusion technology allows manufacturers to experiment with different formulations, textures, and flavors, helping to meet the diverse preferences of North American consumers.
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The North America Extruded Snacks Market is also influenced by the growing trend of on-the-go snacking. As busy lifestyles become more common, there is a greater need for convenient snack options that can be consumed at work, during commutes, or while traveling. Extruded snacks are ideal for this purpose as they are lightweight, have a longer shelf life, and are easy to package and transport. This convenience factor has played a crucial role in expanding the market.
Moreover, the North America Extruded Snacks Market is witnessing increasing demand from various age groups, including children, teenagers, and adults. The appeal of unique flavors, attractive packaging, and innovative shapes has made extruded snacks a favorite among younger consumers, while the availability of healthier and more natural options has attracted health-conscious adults. This wide consumer base continues to drive market growth and encourages manufacturers to diversify their product portfolios.
In addition to health and convenience, the North America Extruded Snacks Market is benefiting from the rise in plant-based and organic food consumption. Consumers are becoming more environmentally conscious and are opting for snacks made from sustainable ingredients such as legumes, quinoa, and organic corn. The extrusion process enables the use of a variety of raw materials, aligning with the clean label and sustainability trends that are increasingly important to consumers.
The expansion of retail channels and the growing influence of e-commerce platforms are further boosting the North America Extruded Snacks Market. With online shopping becoming more prevalent, consumers have easier access to a wide range of extruded snack products. This digital shift has allowed smaller and niche brands to reach a broader audience, intensifying competition and innovation in the market. In summary, the North America Extruded Snacks Market is poised for continued growth due to evolving consumer behaviors, technological advancements, and increasing emphasis on health, convenience, and sustainability. As manufacturers continue to innovate and respond to market demands, the popularity of extruded snacks is expected to rise even further, solidifying the North America Extruded Snacks Market as a key segment in the regionโs food industry landscape.
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Calbee
General Mills Inc.
Hain Celestial
Kelloggโs Company
Meiji Holdings Co. Ltd.
Mikesellโs Snack Food Company
Old Dutch Foods, Inc.
Pepperidge Farm Incorporated
PepsiCo, Inc.
North America Extruded Snacks Market Segmentation
ย The North America extruded snacks market is segmented into raw material, category, distribution channel, and country. Based on raw material, the market has been segmented into roots and tubers, cereals and grains, pulses and lentils, and others. The cereals and grains segment would dominate the market in 2022. The roots and tubers segment is further categorized into potato, tapioca, and others. The cereals and grains segment is subsegmented into corn, wheat, and others. Based on category, the North America extruded snacks market has been divided into second generation snacks and third generation snacks. The second generation snacks segment would dominate the market in 2022. Based on distribution channel, the North America extruded snacks market has been segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment would dominate the market in 2022. Based on country, the North America extruded snacks market is segmented into the US, Canada, and Mexico. The US would dominate the market in 2022
North America Extruded Snacks Regional Insights
The geographic scope of the North America Extruded Snacks refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
Flavor innovation is another critical factor influencing consumer interest in extruded snacks. North American consumers have demonstrated a growing appetite for bold, unique, and ethnic flavors. In response, producers are experimenting with new seasoning blends inspired by global cuisines, including spicy, tangy, and savory profiles, as well as seasonal and limited-edition varieties. This approach not only captures the attention of adventurous consumers but also helps brands differentiate themselves in a crowded marketplace.
The influence of younger demographics, particularly millennials and Gen Z, is also shaping the direction of the extruded snacks market. These generations tend to prioritize health, sustainability, and ethical sourcing in their food choices. They are also more inclined to try new and innovative products, particularly those that align with plant-based or clean-label trends. Extruded snacks made with ingredients like lentils, quinoa, chickpeas, and pea protein are gaining popularity as they offer perceived health benefits along with satisfying taste and texture.ย ๐๐๐จ๐ฎ๐ญ ๐๐ฌ:
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