The extruded snacks market in North America is expected to grow from US$ 13.13 billion in 2022 to US$ 18.91 billion by 2028; it is estimated to grow at a CAGR of 6.3% from 2022 to 2028.
The rapid emergence of the retail chain is one of the driving factors for extruded snacks market. Retail chains are key contributors to increasing awareness about extruded snacks among consumers. The strong presence of retail chains across the region is contributing to the growth of the market. Penetration of retail chains is increasing across the region. According to the National Retail Federation, in 2021, the total number of retail stores established across the US increased and grew over 70% in the last three years totaling approximately 3,950 stores across the US.
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ย Furthermore, expansion plans of major retailers across rural and semi-urban areas across the region are expected to increase consumer awareness and availability of extruded products in the coming years, thereby driving the market. The increasing foreign direct investment in various emerging countries is further posing a growth opportunity for the extruded snacks market. Furthermore, some retailers are introducing their private label products in order to cater to the rising consumer demand for extruded snacks market. Thus, the increasing penetration of the retail chain is driving the extruded snacks market.
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Calbee
General Mills Inc.
Hain Celestial
Kelloggโs Company
Meiji Holdings Co. Ltd.
Mikesellโs Snack Food Company
Old Dutch Foods, Inc.
Pepperidge Farm Incorporated
PepsiCo, Inc.
The extruded snacks market represents a dynamic and ever-evolving segment within the broader food and beverage industry, driven by consumer demand for convenient, flavorful, and often novel snacking experiences. Extrusion, a process where raw materials are forced through an orifice or die, then cut to a specific length or shaped, is the cornerstone of this market. This versatile technique allows for the creation of a wide array of snack products, from puffed corn and potato chips to cereal-based snacks and even protein-enriched options. The market's growth is fueled by several key factors, including changing consumer lifestyles, increasing urbanization, and the rising popularity of on-the-go snacking.
One of the primary drivers of the extruded snacks market is the shift towards convenience. In today's fast-paced world, consumers are increasingly seeking quick and easy meal and snack solutions. Extruded snacks, with their long shelf life and portability, fit perfectly into this lifestyle. They require minimal preparation and can be consumed anytime, anywhere, making them a popular choice for busy professionals, students, and families. The convenience factor is further amplified by the wide availability of these snacks in various retail outlets, including supermarkets, convenience stores, and online platforms.
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