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In the wordstream, it's the most exciting time of the year—annual sales reports! But we're not that excited about it; earlier this month, the search businesses all released their annual revenue reports. If you missed the excitement in it all, for Google, Microsoft, and Yahoo, you can catch all the juicy information here! For all 3 firms, a quick glance paints a decent image, but Microsoft proved to have the greatest picture of the three, celebrating a 23 percent rise in search ads over the year.

This year's reports by Bing and Yahoo paint a very wonderful picture of the growth of Bing Advertising this past year. Bing expanded to 19.7% of the US search market share, and over the past year, Yahoo saw a 10% rise in pay search clicks. And while there's no question that they're both both underdogs of Google, they're making strides in places where Google Advertising (formerly known as Google AdWords) has been struggling. In fact, Google paid search clicks are down 11 percent from this period last year.

So Bing Advertising had to do something right, and I wondered what Bing was doing that Google wasn't? It can surprise that for marketers, of Bing Advertising has some powerful benefits that Google simply doesn't.