Bilibili (stylized in all lowercase), nicknamed B Site, is a video-sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos. Bilibili hosts videos on various themes, including anime, music, dance, science and technology, movies, drama, fashion, and video games, but it is also known for its extensive kuso-style parodies by subcultural content creators. Since the mid-2010s, Bilibili began to expand to a broader audience from its original niche market that focused on animation, comics, and games (ACG), and it has become a major Chinese over-the-top streaming platform serving videos on demand such as documentaries, variety shows, and other original programming.[1] Bilibili is known for its scrolling danmu (, "bullet curtain") commenting system.[2] Bilibili also provides a live streaming service where the audience can interact with streamers. Bilibili also offers games, mostly ACG-themed mobile games, such as the Chinese version of Fate/Grand Order. In the third quarter of 2022, the number of average monthly active users reached about 332.6 million, including 28.5 million paying users.[3]
Bilibili's domain name bilibili.us was revoked in 2011, because of the domain registrar enforcing .us restrictions. As a result, Bilibili switched to bilibili.tv on 25 June 2011. Later that year, Xu Yi founded the startup, Hangzhou Huandian Technology (Chinese: ; pinyin: hundin; lit. 'fantastic electricity') based in Hangzhou, Zhejiang, to develop and operate Bilibili. In April 2012, Bilibili obtained an agreement with Nico Nico Douga to webcast the latest Chinese-subbed episodes of the newly airing anime Fate/Zero starting from 7 April.[8] However, the program was censored after three episodes for being reported as unauthorised operations of Internet audio-video broadcasting services and Hangzhou Huandian Technology was penalised and fined 10,000 by the local government.[9] Bilibili started to display logos on its homepage in August 2012 to indicate its affiliation with the state-owned Shanghai Media Group and share the use of various content provider licenses in the hopes of avoiding future legal risks. Meanwhile, anonymous visitors to its website were redirected to a subdomain of Shanghai Media Group Broad Band subsidiary (bilibili.smgbb.cn).
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In November 2014 Chen Rui [zh] (Chinese: ) was appointed CEO and chairman of the board of Bilibili.[10][11][12][13] Chen was an early member of Bilibili's community and started watching anime on the platform in 2010, before he met Xu Yi in 2014 when he was convinced to become the company's earliest investor. He was the fifth member of the company.[14]
In October 2016, Bilibili announced that it would become the sponsor of the Shanghai Sharks basketball team, whose name was later changed to Shanghai Bilibili.[15][16] Bilibili chose to sponsor the Shanghai Sharks as both entities originate from Shanghai. In December 2017, Bilibili purchased an e-sports team originally called IM for League of Legends and renamed it to Bilibili Gaming (BLG).[17][18] In January 2018, Bilibili purchased the broadcasting rights to the spring competition season of LPL, League of Legends World Championship, and League of Legends Rift Rivals.[19] In September of the same year, Bilibili purchased Hangzhou Spark, an Overwatch League team, which took part in the 2019 Overwatch League season.[20] In March of that year Bilibili filed for an initial public offering of up to US$0.4 billion on the New York Stock Exchange (NYSE).[21] The company listed on the NASDAQ on 28 March 2018.[22]
On 23 March 2019, Bilibili announced at AnimeJapan that they had partnered with Sony-owned American anime distributor Funimation to jointly license anime titles for both the U.S. and Chinese markets.[23] On 9 April 2020, Sony Corporation of America announced it would acquire a 4.98% minority stake in Bilibili for US$400 million, valuing Bilibili at US$8 billion.[24] Upon completion of the deal, Sony and Bilibili signed an agreement for the expansion of anime and mobile games within the Chinese market.[25] Later that year, Bilibili Esports, its e-sports arm, signed a partnership deal with Ping An Bank.[26] Bilibili began its foray into original programming by joining the production of a fourth season for Informal Talks.[citation needed] In August 2020, Bilibili produced the show ''Rap for Youth'' [zh].[27] In December 2020, it produced a competition programme for voice actors called Voice Monster.
In September 2020, the company launched Bilibili Video Satellite.[28][29] On 3 February 2021, Bilibili announced it had acquired Shanghai Yarun Culture Communications Co., Ltd, the parent company of animation studio Haoliners Animation League and its subsidiaries.[30] On 23 March 2021, it was reported that Bilibili would raise US$2.6 billion on the Hong Kong stock exchange (HKEX).[31] This would be the company's secondary listing, as it is already public on the NASDAQ in New York City. On 29 March 2021, Bilibili was listed on the Hong Kong Stock Exchange at an opening price of HK$790.[32]
Besides hosting video content, Bilibili's main feature is a real-time captioning system that displays user comments as streams of scrolling subtitles overlaid on the screen, visually resembling a danmaku shooter game. These are called bullet comments, danmu, or danmaku[33][34][35] (Chinese: ; pinyin: dnm; Japanese: ; rmaji: danmaku; "bullet curtain"). This system offers various subtitle controls, including style, format, and movement. Users can also create translated and soramimi subtitles, or special effects with carefully formed subtitles.[7] Bilibili's platform also offers a feature called "advanced subtitles", where users can use an ECMAScript-based API to control video playback, dynamically change danmaku subtitles and draw shapes on the screen. This functionality is only available with the video poster's permission.[citation needed]
Danmaku are easy to post, but only registered users who have passed a verification check and have a phone number tied to their account are allowed to post them. Comments usually move from right to left on a video, and if viewers do not wish to be distracted, they can disable them. There are three types of bullet comments offered on Bilibili: rolling comments, top comments and bottom comments. Non-registered user comments are limited to 20 characters while registered users have a character limit of 120 and may edit the size and colour of their comments. The video creator has the ability to save or delete comments. Bilibili users may use acronyms or slang unique to the site, such as the code "2333" to indicate laughter. Another type of comment unique to Bilibili is a "high energy alert" (), which is a kind of spoiler warning, to tell the audience that something exciting or climactic is approaching.[36][37] Research result states that when the main purpose of watching videos is entertaining, the bullet comments meets the leisure and self-expression needs of users,[38] though the Ministry of Culture of China has criticised the bullet comment system for allowing the spread of hateful messages on videos.[39]
Bilibili consists of nine team members all versed in Japanese language and culture. Two are web developers, including Xu Yi himself, and the others are website editors and moderators. Bilibili is free to use, with its main revenue coming from webpage advertisement and affiliate marketing.[6][needs update]
Most content on Bilibili is free for anonymous viewing, while some videos require a membership. Select videos are also only available under the Chengbao system, in which case members must pay to access them. Membership is also required to submit videos or comments. Bilibili limits its memberships to balance the quality of its users and moderation capacity.[citation needed] In March 2013, a limited number of invitation codes was shared with existing users. Registrants using the codes needed to complete 100 questions to become a premium member, with questions mostly related to ACG. On 19 May 2015, Bilibili reduced the number of questions to 50, with 20 questions on internet comment etiquette. On 26 February 2017, Bilibili reinstated the 100-question test, with a passing threshold of 60.[40] Existing users can purchase invitation codes.
On 9 October 2016, Bilibili launched a premium membership subscription service on the site, costing around 25 per month,[41][citation needed] or approximately US$2 per month on a long-term subscription.[14] Premium members get access to videos in high resolution and can receive early access to certain videos, alongside other benefits such as discounts on Bilibili-owned games.[42][43] From 1 January 2018, Bilibili extended its early access programme to premium members, giving them early access to certain episodes of animated series, with regular members needing to wait a week to watch them.[44]
On 26 February 2017, an account blocking function was launched to regulate the website's content and users. Offensive comments can be deleted by administrators and offenders would be penalised. Accounts could be suspended temporarily or permanently, depending on the severity of the offence.[45] On 15 June 2017, Bilibili launched a "discipline committee", allowing members to arbitrate reports of violations in some communities and decide whether the behaviour is illegal, and vote on the penalty.[46]
Bilibili does not allow duplicate videos, but does allow high-resolution and lower-resolution versions of the same content.[47] Similar to other Chinese video sharing websites, Bilibili is subject to strict censorship. As of 10 February 2017, individual users are prohibited from uploading videos regarding politics, with only certified bodies allowed to upload political content.[48][49] 152ee80cbc
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