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Be you was set up in an attempt to help young girls feel happy and comfortable in their own skin. This problem was very close to my heart and felt it was something that really needed tackled.
The main objective is to empower girls to embrace who they are and love themselves rather than aspiring to the unrealistic beauty standards of this day and age. We at Be You provide in school services such as guest speakers and body positive workshops. We work in collaboration with the Parents Association. We also provide direct links to councillors, psychotherapists and companies such as BODY WHYS. Our aim at Be you is to have a healthy happy generation of teenagers who focus on bettering themselves in terms of skills rather than focusing on their physical attributes.
Our target market would be parents within schools. They will fund the in school project and we will charge per student. We as Be You will contact parent associations and we will work with groups ages 12-19. This is a crucial age for self-esteem. We would do workshops and motivational talks in classes and we believe this will make for a more confident and motivated generation of young women.
In research for the business we carried out surveys, interviews and focus groups. We see that in the results people do feel that this problem effects many of those interviewed. This was enough proof for us to know it was something we had to tackle.