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Version 2.0 Last revised: 10-12-2025
This is the Privacy Statement of BetMed Ltd. ("BetMed"), registered at 199, Betsson Experience Centre, Ta' Xbiex Seafront, XBX 1027, Malta (hereinafter: "Betsson", "We", or "us").
BetMed Ltd. is a member of the Betsson Group, which also operates these Group brands. Unless stated otherwise, BetMed Ltd. is the data controller for the use of your personal data. This Privacy Statement sets out how BetMed manages your personal data during our online gaming/iGaming services ("Services"). BetMed collects and processes personal data necessary for providing the Services through betsson.info and/or our mobile application, where available. By using the Services, you understand that your personal data will be processed in accordance with this Privacy Statement. This Privacy Statement also applies to other Betsson Group entities acting as data processors for BetMed. This Privacy Statement does not apply to websites not controlled by BetMed.
BetMed’s Services are not directed to minors, and we do not knowingly collect personal data relating to minors. If we become aware that a minor has provided BetMed with any information, we may discard this information unless required to comply with any binding legal or regulatory obligation. If you have reason to believe a minor has provided us with personal data, please contact us using the details provided in Section 2 below.
For questions or comments regarding this Privacy Statement or BetMed's processing of your personal data, you can contact our Data Protection Officer via email at dataprivacy@betssongroup.com or by post at Betsson, "Attn: Privacy Officer, 199, Betsson Experience Centre, Ta' Xbiex Seafront, XBX 1027, Malta".
Personal data means any information that can directly or indirectly identify a person, including any information constituting personal data within the meaning of applicable privacy laws.
We process the personal data of visitors to betsson.info, users of our mobile apps, and participants in our online gaming/iGaming services. We also process personal data of individuals who contact us, follow us on social media, request information about our Services, or with whom we have any other relationship.
We receive personal data when you register with us, when you provide data, or at any other time you communicate with us. We also collect and analyze data regarding your gaming behavior to ensure compliance with our terms and conditions, monitor betting integrity, and fulfill our obligations regarding responsible gaming, anti-money laundering, and other legal requirements. We also receive data from third parties, such as Know Your Customer (KYC) service providers, who help us comply with our legal obligations.
We also collect certain information about customers and visitors on betsson.info using cookies and other tracking technologies. For more information about cookies, which ones we use, why we use them, and how you can control them, please read our Cookie Policy.
In most cases, the provision of personal data arises from either legal requirements or contractual provisions. Where applicable, failure to comply with these provisions will prevent BetMed from complying with its legal or regulatory obligations, executing or entering into contracts, and providing the requested Services.
Below is an overview of the categories of personal data we process and relevant examples:
Official first and last name
Date of birth
Gender
Address (house/apartment number, city, province/state, country, postal code)
Contact details (phone number, email address)
Code uniquely linked to you as a player
Username
Password
Location and related geolocation information
Language preferences
Name, address, and account number
Payment method (debit card, credit card, e-wallet, etc.)
Transaction-related information, e.g., currency, location, value, IP address
Games you participate in, including activities and results in games
Playtime and duration
Frequency of play
Indicated limits on gaming behavior (maximum duration, deposits, credit) and adjustments thereto
Exceeding your gaming limits
Total money wagered / won / lost per session and/or time period
Date and time of past and current bets, settlement date and time of past bets, and info on current bets
Account balance at the beginning and end of the session
Deposit and withdrawal history
Bonuses
Potential game exclusions
Your login history
Identity verification info (e.g., government-issued ID, credit file record, utility bill)
Documents proving the source of wealth/funds (e.g., payslip, bank statement)
Bank details for ownership verification (e.g., beneficiary name, account number, billing address)
Results from adverse media and sanctions checks
Internal and external indicators of problematic or addictive behavior, which may include health data subject to legal restrictions
Where applicable, data relating to a player's interactions, relevant conclusions, and applied intervention measures
Use of responsible gaming tools, such as reality checks, limits (deposit / loss / session / wagering limits), timeouts, and self-exclusion
Where applicable, data on criminal behavior, such as data on suspected fraud incidents
Activities on betsson.info and our online user interface
IP address
Operating system
Unique identifiers, such as Android Advertising ID or ID for Advertisers
Information collected by cookies (see also our Cookie Policy)
Data you voluntarily provide or enter in forms
Data regarding the device you use to visit betsson.info or our online interface
Voice call recordings
Online chat logs
Postal and email correspondence with our customer service team
Complaints
Your contact details (phone number, email address, home address)
Your preferences for receiving direct marketing info and/or communications from us
Information about the types of events you prefer and have attended
Information about preferred gifts and whether you have participated in gift promotions / received gifts
Information obtained from KYC, identity verification providers, and credit bureaus
Information obtained from adverse media and sanctions check providers
Information from central self-exclusion registries allowing players to temporarily/permanently stop all regulated online gaming/iGaming services
Basis: Necessary for the performance of our Agreement with you
Checking that you meet the requirements for account creation
Checking if you are registered in central self-exclusion registries
Checking the validity/accuracy of your data
Creating new player accounts
Processing and recording data you provide through betsson.info
Processing changes to your profile
For brands where you can deposit using Bank ID or similar electronic identification: you authorize us to receive your personal data via this system to verify your identity and open your account. Once verified, required data is automatically imported.
Basis: To comply with a legal obligation imposed upon Us
Checking your identification details against publicly available sources and/or documents provided by you
Basis: Necessary for the performance of our Agreement with you
Monitoring and determining customer location
Processing and managing payment transactions
Enforcing limits you have set
Properly displaying betsson.info or our apps using device information
Fulfilling your preferences, such as displaying betsson.info in the correct language and remembering your password
Sending service messages
Sending in-app/on-betsson.info messages visible only to logged-in users, common to all users
Maintaining contact with you
Responding to your questions/requests and managing complaints
Basis: To comply with imposed legal obligations
Collecting, analyzing, and recording your gaming data, transaction data, and other relevant data (e.g., communications) to perform risk assessments
Conducting customer interactions
Acting upon requests regarding responsible gaming tools
Providing your data to third parties, such as competent authorities, where legally required
Basis: To comply with an imposed legal obligation
Verifying identification details via public sources/documents
Verifying your payment account and authorization
Determining sources of wealth/funds
Checking your PEP / sanctions status
Creating risk profiles
Reporting unusual transactions
Providing data to third parties, such as authorities, where legally required
Basis: To comply with an imposed legal obligation
Preventing, detecting, and investigating suspicious betting activities (e.g., match-fixing) and reporting to competent authorities
Enforcing sports/game rules and preventing crime
Basis: Legitimate business interest
Collecting statistical data on the use of betsson.info and our services, with or without cookies
Storing customer service queries to serve you better and improve services
Conducting market research and polls to evaluate customer experience. We will inform you if it's anonymous. You may object to this processing.
Using Business Intelligence software to improve operations
Basis: Consent
Informing you (as a registered player) about products/services of interest via email, phone, SMS, or direct messages on social media, if you consented
Push notifications
Personal data enrichment
Managing direct marketing objection requests
Basis: Legitimate business interest
Providing personalized game/promo recommendations based on your usage history, unless you opt out
Basis: Necessary for the performance of our Agreement with you
Managing VIP accounts
Providing personalized and direct assistance
Providing personalized offers/rewards subject to your consent
Basis: Legitimate business interest
Monitoring IT systems
Conducting internal audits and investigations
Detecting third-party software in our games
Detecting activities violating our Terms and Conditions
Basis: Legitimate business interest
Protecting and enforcing our rights and defending ourselves in any legal proceedings
BetMed and our authorized third-party service providers use your personal data, such as your full name, home address, email, phone number, and other relevant info, for promotional purposes regarding Services we believe may interest you, based on your consent or, where applicable, our legitimate interest, in accordance with applicable law.
Direct Marketing You must give your approval to receive direct marketing information regarding bonus promotions and other incentives to use our Services. You can withdraw your approval at any time, free of charge, by following the instructions in the marketing updates (e.g., clicking unsubscribe in emails, via the "Marketing Settings" page in your account, or contacting Customer Support). We will process your request as soon as feasible. Note that even if you unsubscribe from direct marketing, you will still receive service- or transaction-related updates. Marketing preference changes may take up to 24 hours to take effect.
Advertising on betsson.info From time to time, we may display advertisements on betsson.info tailored to you based on information collected from your interactions with our sites, content, or services. These tailored ads rely on cookies and similar technologies, displayed based on your consent where required. You can opt out of tailored ads on betsson.info at any time. You will still see ads, but they won't be tailored to your interests. Manage cookie preferences in your account settings or your browser.
Advertising on Third-Party Platforms We partner with third-party advertising partners who may collect information about your visits to our sites and other platforms over time via their own tracking technologies. Using these requires your consent where applicable. This info infers your interests to serve interest-based ads on third-party platforms. We may purchase ad space on such platforms based on audience profiles created by these third parties. We do not share your personal data with advertisers for their independent use. However, third parties may independently collect data when you interact with their services. You can control your ad exposure on social media via the respective platforms' settings (e.g., Meta ad preferences, X personalization settings, Google Ad Settings).
For the purposes described in this Privacy Statement, BetMed may share your personal data with other Betsson Group entities. This includes sharing self-exclusion or verification data for cross-network restrictions, centralized risk monitoring, fraud prevention, and regulatory compliance.
In some cases, we are legally required to share your data with government entities, law enforcement, regulators, sports governing bodies, and other relevant authorities. This may happen if we suspect a violation of our Terms or applicable laws, or a threat to sports/gaming integrity. Such disclosures enforce our Terms, combat gambling addiction, and prevent/investigate crimes. We may also respond to subpoenas, warrants, or court orders, and share data with financial institutions (e.g., banks) when mandated by law.
When national law establishes self-exclusion registries, we must share relevant data with the responsible authority.
BetMed may outsource data processing to third parties (acting primarily as processors) to provide the Services. Sometimes, they act as joint or independent controllers (e.g., payment providers, social media platforms). We only share data with proper agreements in place. Recipient categories include:
Game and software providers
Risk management providers
Third-party tech support vendors
Analytics and search engine providers helping us optimize betsson.info
Communication vendors (marketing platforms, SMS providers)
Partners conducting polls/market research
Interactive media platforms
Agencies enabling relevant ads on third-party platforms
Payment service providers
Cloud service providers (hosting, storage)
Technical service providers (database admins)
Anti-fraud, risk, and compliance providers (KYC, credit reporting)
Information verification providers
Providers offering professional support for at-risk users
Professional consultants (lawyers, accountants, insurers)
Other partners helping improve your experience.
We may transfer your data to a subsequent owner/operator during a corporate merger, restructuring, sale of assets, or bankruptcy, and we will notify you accordingly.
While using the services, you may find links to third-party sites/apps. This Privacy Statement does not apply to them. Please review their privacy statements.
When we have service providers or partners located outside the European Union (EU) / European Economic Area (EEA) in a third country not deemed adequate by the European Commission, we ensure data transfers are subject to appropriate safeguards, such as Standard Contractual Clauses. Upon request, we can provide you with the categories of data recipients and specific info regarding third-country data transfers.
BetMed will not retain your personal data longer than necessary for the purposes for which it is collected, unless a longer retention is required by law. If no longer necessary, we will securely delete or anonymize the info.
Retention periods are determined by the nature of the data, processing purpose, legal basis, and legal/industry obligations.
We retain info as long as your account is active. If closed, we retain data as necessary to comply with legal obligations (tax laws, AML laws, gaming laws) and resolve disputes according to our data retention policies. For specifics related to your jurisdiction, contact dataprivacy@betssongroup.com.
BetMed uses fully or partially automated decision-making for:
Checking sanctions/adverse media lists and central self-exclusion systems for AML and responsible gaming compliance.
Analyzing transactions and behavior to create risk profiles (detecting money laundering, terrorism financing, and fraud).
Monitoring users at risk of addiction via risk assessments (analyzing behavior, transactions, and limits set).
Investigating integrity issues (e.g., match-fixing).
Monitoring compliance with our Terms and Conditions.
Assessing VIP eligibility.
Providing personalized recommendations, unless you opt out.
Any decision with a legal or significant impact on you will not be made without human intervention, unless permitted by law, necessary for our Agreement, or based on your explicit consent. For the latter two, you have the right to request a manual reassessment (right to human intervention).
Our systems are regularly tested. We cannot disclose detailed logic of our detection systems, as it would compromise their function.
You have certain rights regarding the processing of your personal data, including:
The right to obtain confirmation and access your data or receive a copy. You can exercise this via your account under "Support" – "Personal Data". (Note: Subject to legal exceptions, we reserve the right not to disclose info that might negatively impact ongoing internal/authority investigations, AML risk assessments, confidential negotiations, strictly confidential internal procedures, third-party data, or info subject to Legal Professional Privilege.)
The right to request correction of incorrect or incomplete data. You can update info in "My Account" or contact us.
The right to erasure when: data is no longer necessary, you withdraw consent, you object (and there is no overriding interest), it's used for direct marketing, processing is unlawful, or it must be deleted for legal compliance. (Note: This right is not absolute and may be limited by legal obligations or legal claims.)
The right to restrict processing when: verifying data accuracy after a correction request, processing was unlawful but you request restriction instead of erasure, data is needed by you for legal claims, or pending an objection assessment.
The right to data portability (receiving data in a structured, commonly used, machine-readable format).
The right to object when processing is based on legitimate interests, public interest tasks, or direct marketing (including profiling).
The right to human intervention, to express your point of view, and to contest automated decisions producing legal/significant effects.
Exercise your rights by contacting dataprivacy@betssongroup.com. We will respond without undue delay and generally within 30 days. We may request info to verify your identity.
You also have the right to lodge a complaint with a supervisory authority in your member state, or with our Lead Supervisory Authority: the Office of the Information and Data Protection Commissioner in Malta.
We take appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure, and unauthorized modification. We use secure network connections, firewalls, encryption, and data anonymization where feasible. However, no internet transmission or electronic storage is 100% secure. Betsson staff and contractors have limited, necessary access bound by confidentiality agreements.
You hold ultimate responsibility for keeping your username and password confidential. We will never ask for your password except when you log in to betsson.info. Notify us immediately of unauthorized access. Where mobile apps require biometric authentication, credentials are encrypted securely on your device, not stored by us.
We have procedures for dealing with data breaches. Where required, we will promptly notify you of any breach causing a high risk of significant harm and report it to relevant authorities.
We reserve the right to change this Privacy Statement. If subject to a material change, we will inform you via reasonable means, such as email or a notice on betsson.info, and require re-acceptance. Otherwise, changes apply from the "Last revised" date, and your continued use of the Services signifies acceptance.