If you are in the business of selling products online, then search engine optimization is an important part of your business. It has been reported that Google's top three results get about 70% of all clicks on its SERP (search engine result page). So if your website isn't at or near the top of a major search engine like Google, it would be foolish to ignore this opportunity for increasing your sales. There are many different aspects to SEO and it can be confusing but here is a brief overview of what it is and how you can use it to improve your site.
SEO is basically getting people who are searching for something to find your website instead of someone else's. The way people do that is by creating websites with good content that is relevant to the topics they are searching for. If the person is searching for "how to make money online" then they should find a website that offers valuable information. This is called keyword targeting. For example, if I was looking for a website that offered information about making money from home, I would type in "make money from home." In this case my goal has been to have the search engine understand that I am looking for a website that contains "make money from home" so when I click on the first link Google gives me, it should bring up the front page of a website that offers this information.
Google uses algorithms and formulas to determine which sites will appear higher in the rankings than others. You can only hope to rank as high as possible because if you don't, you won't show up when people search for things related to your niche. However, there are ways that you can increase your chances of ranking higher. One of these ways is using keywords. Using keywords that relate directly to your product or service is one way of doing this. If you sell shoes, then using words such as "shoes," "sneakers" and "buy shoes" will help you rank better than other websites that aren't selling shoes. Another way to get traffic to your site is through article marketing.
Article marketing refers to articles written by webmasters about their experiences with a particular topic. These articles are usually posted to free directories, but some people pay a small fee to post them to article directories. In both cases, people read these articles and leave comments. The more popular the article, the more visitors it gets. This helps you build backlinks to your site and also get your content indexed faster, which means it shows up higher in the search engines' results.
Backlinks are links that point back to your website. They help give your site credibility among search engine spiders, which are programs written by humans that crawl the internet looking for new content to add to their databases. Backlinks are a great way to gain exposure for your blog or website. When people see your listing, it tells the spider that you provide interesting and useful material. A lot of times people buy stuff from blogs just because they trust the author and know that he/she is probably going to have information that is valuable.
Social media is another effective way to get traffic to your site. This is especially true for businesses that want to target a specific demographic. For example, let's say you run a company that sells men's suits. Now, let's say there is a large segment of people out there that are married men between the ages of 25-35 years old. If you were able to create a Facebook page targeted specifically to this group, not only would you be able to reach them, but they would be likely to share your page with their friends. Also, since it is social media, you can interact and engage with those who are interested in your product offering and ask questions to get feedback. This, too, will help with improving your SERP rankings.
The most important thing you need to remember when optimizing your site for search engines is consistency. Search engines love it when you update your site regularly with fresh content and new images. That way they can keep track of what is happening on your site without having to constantly check back and forth. So always try to have at least one new post every week. However, sometimes it may take a few weeks before search engines recognize that you have updated your site. Don't worry; just keep building quality content and you'll eventually rank higher.
Now, we're going to talk about the importance of choosing the right keywords. As mentioned earlier, keyword targeting is crucial to SEO. But you also need to think about what types of people are searching for your product or service. This way you can tailor your content to appeal to exactly what your potential customers are looking for. To figure out what types of keywords you should focus on, start by taking a look at the keywords that are bringing in the most traffic to your competitors. If the majority of your competitors are ranking well for certain terms, this is a good indication that those are the keywords you should be focusing on.
To summarize, SEO is essentially getting your site noticed by search engines like Google and Bing. If you have the right kind of content, relevant keywords, good backlinks and you have made sure that your site is easy to navigate, you'll see your rankings rise over time.