What is SEO?

Search Engine Optimization is the process of optimizing a website or a web page to increase its visibility or ranking on a search engines result page (also known as SERP's). The visibility or ranking is increased in the search engines natural results or organic results, hence the term Organic SEO. This is usually the first and foremost step that an experienced SEO SEM company will recommend a client as part of its on-line marketing strategy. This part includes On-page and Off-page aspects of search engine optimization and are explained below. Search Engine Optimization or SEO follows how search engines work with actual search terms also known as keywords that are put into the search boxes and how the results are portrayed. Depending on a client’s requirements SEO can be offered as a separate service or as a part of a complete on-line marketing strategy.

What is On Page Optimization?

On Page Optimization as the phrase suggests is the adjustment of the website or the webpage to optimize it in the best possible way to make it easily accessible by search engines for particular keywords or search terms without any hindrance and to remove any parameter that may prevent a search engine from ignoring that website or webpage. This is achieved by optimization of content, HTML and other coding as per the business related keywords of the website or webpage to be optimized so that search bots find it relevant to the search terms entered by a visitor. So no matter what you do, search engine optimization and on-line marketing strategy as a whole will not give you the desired results if your website or webpage are not correctly optimized as per the search engine guidelines. In all on-page optimization has to do everything related to your website directly.

What is Off Page Optimization?

Off page optimization is the exact opposite of on page optimization. This process is related to all the tasks done outside of your website and optimization of external aspects that effect the factors of how your website is found on the internet. This involves of placing your website information on external sources so that they make your website accessible from various locations on the internet. By placing your website on reliable and relevant resources on the internet your website gains popularity and makes it for search engines to easily relate to your website for relevant search terms and hence place you higher on search engine rankings.

There are several ways of putting your website on the internet:

  • Link Building
  • Directory Submission
  • Article Writing
  • Article Submission
  • Press Releases
  • Blogging

The above are not all but some very important ways to place your website on the internet and need to be done with great care as they can make or break your websites popularity. Search engine algorithms are pretty smart these days to define if the resources displaying content is relevant to the search terms and if they are to give relevance in terms of search results.

What is SEM?

A very common misconception is that Search Engine Optimization and Search Engine Marketing (SEM) are the same things since a client has to pay for both of these services to an internet marketing company and if a company's Sales Manager is not able to explain this in a clear manner it can be a deal breaker and the potential client may chose to go with another SEO SEM company. So to put it into simple words SEM is a process of promoting your website through paid aspects like advertising, AdWords, paid placements in results etc. To explain this in simple words we can compare SEO as advertising your website in the free section of the classifieds of a newspaper and SEM as advertising your website in the paid section of the same newspaper where your advertisement is highlighted and put on top of all other advertisements. An experienced Internet Marketing company balances SEO and SEM while planning your on-line marketing strategy to get the optimum results while keeping in mind your budgets, although if you have a very competitive business niche and if you are looking for faster results be ready to spend a major chunk of your SEO SEM budget on advertising/paid results.

SEO and SEM Similarities

What are the similarities between SEO and SEM? On a very basic level, both have commonality as they are both used for the purpose of increasing visibility and trust on a website in order to increase business. SEO and SEM are interwoven, as SEO is needed alongside advertising for SEM, but SEM is not imperative for SEO. Organic searches, stability, and trust-building to establish a successful website is needed initially (SEO), before advertising, marketing, and promotions can be used (SEM). Additionally, SEO and SEM contain shared terminology, and basically speak a similar language.

Conclusion

Although average consumers may not notice or understand the definitions, differences, and similarities between SEO (Search Optimization) and SEM (Search Engine Marketing), they are inadvertently-or perhaps consciously-engaging with both from the moment of internet access.

Best Local Search Engine Optimization Fort Collins Presentation

Importance of SEO (Search Engine Optimization) In Web Marketing

In the world of business, a general belief is, "good sales need good marketing". Manufacturing anything greatly depends on need of the general people therefore before building anything it is required to study the market thoroughly. After manufacturing, distribution becomes very important and there comes the need of marketing.

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It is not possible to reach a wide variety of individuals if marketing of the product is done manually. Also it is not feasible to identify the needs of the market by surveying manually. A platform should be there through which one can publicize their product/services so that large number of people can view them at the same time. To achieve this, internet acted as the best media, which brought online/web marketing into existence.

Quick 5 Advantages of Web Marketing:

  • Easiest way of distributing the information.
  • Information can be broadcasted to a large variety of population.
  • Cost effective way to market the product.
  • It helps in gaining large profit.
  • One can market the products and the services through out the globe.

Then what is the Need of Search Engine Optimization (SEO) in Web Marketing??

Hard work always yields better results and Search Engine Optimization is not an exception from this concept. SEO is the most common buzz if someone is dealing with online marketing but due to lack of proper knowledge in this area people at times fail to implement the concept. SEO is a method to get higher positions in various search engines. It is the pathway following which a website can gain a huge traffic at a very lower cost. Manual popularization of websites to a vast group is not possible, Search Engines are the means through which one can reach a large public and can popularize the website.

Increasing Google Page Rank

Google Page Rank is one of the first things we keep a check on while optimizing our website as it shows us the relativity of the website to search engines and SERP''s. It has been a topic of great intrigue for many as to what algorithms are used by Google to give a website its Page rank. Well to start with what is Google Page Rank? Google Page Rank is a numerical value given to a website that represents it importance on the Web (according to Google). Wikipedia explains Page Rank as a link analysis algorithm used by Google that gives a numerical value to a website to portray its importance on the World Wide Web. With this out of the way arises the question for all search engine optimization experts as to how to increase a websites PR. Usually a transition from PR0 to PR2 is usually pretty fast and happens within the first 6-9 months of the website going live. The transition from PR2 upwards becomes trickier and time consuming and no matter what you do the results are not instantaneous.

As I had mentioned earlier that PR is a link analysis algorithm so it can be safely assumed that Google ranks a website depending on the link popularity of the website or on the number of inbound links. Whereas search engines like Yahoo and MSN give more importance to the content of a website and on page aspects of the website. Search Engine Optimization experts know that no matter what, unique content is the key to the success of any internet marketing campaign. To market ones products and services in order to establish a lead in the business niche, unique articles with relevant/popular keywords are a must. Once you write your unique content distributing it to the correct channels will get you incoming links and hence help in increasing your website PR. Make sure to include your website URL and your desired keywords in your content while submitting your content through article submissions to quality web resources as they are the ones that get your content ranked and indexed with all major search engines.

Here are a few tips to increase your website PR using unique content:

1. Article Submission

2. Press Release Submission

3. Blog Submission - Maintain a blog on your website. It is not only a great way to add articles but also a great way to indulge and interact with your website visitors. It is also a great way to get back links for your website

4. Article Announcement - Announce your article using article announcement lists as they send out your article to thousands of their subscribers.

Best Local Search Engine Optimization Fort Collins Link Sheet

SEO - Cost Effective And Exciting Online Marketing Tool

Advertising and marketing is mainstay of any business, with exploding internet marketing has in fact turned in to a cost effective exciting venture. It targets new clients, customers and internet traffic, through online marketing.

A Search Engine Optimization (SEO) expert can help you promote your products in a cost-effective and fully-measurable way through online statistics software to track every aspect of your marketing drive.

Pay per click (PPC) is one of the popular advertising tools for larger businesses. It involves bidding for keywords to attract visitors to a web site. These "sponsored links" are then appear on top of search engines like Google, Yahoo and MSN.

PPC can deliver required results for many businesses, but a dedicated and sustainable budget is needed. This probably is not the most cost-effective way of marketing. Click fraud is a common factor, which can be disastrous for the campaign and ultimately the business itself.

A popular and preferred option of online marketing for businesses and internet users is the "organic" or natural listings which are essentially free. They rely on the algorithms of the search engines to determine which pages and sites appear at the top of the list.

It is not rocket science to get a top ten search engine ranking. The business market is always facing fierce competition. It can be costly to get to top ten positions and wait time ranges from three months to a year before results are seen.

To achieve this goal of top ten ranking on Google, Yahoo and MSN, only a SEO consultancy taking into account Search Engine Optimization (SEO), Search Engine Marketing (SEM) and a linking campaign can help.

It's only after a web site gets to top ten search engine ranking through a dedicated SEO consultancy, that inquiries, phone calls and sales will start rolling in. In the absence of SEO, the hard work and investment may be just a waste.

You could have a top ten search engine ranking, but if you have a poorly designed website that confuses visitors instead of providing them the required information they tend to leave the site. As a Result, another chance for getting customers is lost. You need to redesign the website or get your SEO consultants to do the job for you and tweak the web site. SEO will make it sure that the website is continually synchronized with the ever changing algorithms of the search engines.

With a consistent internet marketing strategy, your traffic will increase manifolds. Search engine optimization is not a mystery. It involves strategic positioning of web sites through various search engine techniques to ensure internet businesses benefit to the extent.

Benefits of SEO for Businesses

Businesses can benefit from SEO in a lot of ways, be it to increase brand awareness, get sales leads or increase sales revenue. The following is a list of benefits that businesses can get from SEO:

  • Get more targeted traffic. SEO can increase the number of visitors to your site who are actively searching for your product or service.
  • Increase brand awareness. SEO can give your brand a high international profile. You can also use SEO to create brand awareness for any new service or product by optimizing related product/service key phrases to rank higher on search engines.
  • Marketing your brand 24/7. With SEO, your website will get exposure 24 hours a day, 7 days a week - without stopping.
  • Higher sales. As SEO brings you targeted traffic, it can mean increased sales of your product or service.
  • Long term positioning. Once a properly optimized & designed site is in place, rankings on organic listings should be consistent whereas the cost for Pay-Per-Click (PPC) Advertising is ongoing.
  • More value for dollars. Once your company's website has achieved high organic rankings for various key phrases, you will not have to pay for each visit. Whereas for PPC Advertising, to enjoy high ranking visibility on search engines, you need to pay for each click or visit to your site.

White Hat SEO VS Black Hat SEO

When it comes to SEO, there are 2 schools of thoughts - White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines do not approve of. For SEO consultants who practise white hat SEO, they tend to produce results that last a long time. Black hat SEO techniques may get a website to rank well initially, but the site will eventually be banned either temporary or permanently once search engines discover what they are doing.

So it is very important for you to know the best practices in the SEO industry and make sure that the SEO agency that is handling your account uses techniques that conform to the search engines' guidelines and involves no deception.

White hat technique is generally summed up as creating content for users, not the search engines. The content that is created should be easily accessible to search engine spiders, rather than intending to trick the algorithms from its intended purpose. So, the general rule of thumb is to stay on the safe side by creating content that is relevant to your target audience. Search engines value relevancy - they will definitely want to rank a site higher their organic listings if the content on the site is what searchers are looking for.

Black hat technique usually involves techniques that attempt to improve rankings that are disapproved by search engines, or involve deception. One common black hat technique is to use hidden text, either as text coloured similar to the background of the website, or positioned off-screen. Another common technique known as cloaking is to load a different page depending on whether the page is accessed by a human or a search engine spider.

Search engines will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view as you will lose out a lot of grounds as your competitors are enjoying free organic traffic from search engines due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from its database for use of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google's database.

Therefore, it is very important to make sure that your SEO agency is moving away from black hat methods. You will not want to be blacklisted by search engines which will translate into loss in sales and profits.

Contact Us Today!

Red Rocket Web Specialists

2720 Council Tree Ave, Suite 218, Fort Collins, CO 80525

970 674 0079

Website: https://redrocketmg.com

Google site: https://goo.gl/YWrFVW

Google Folder: https://goo.gl/MVXFMc

Why do you need to outsource SEO?

SEO is a very time-consuming process as continual fine-tuning and monitoring need to be done. Therefore, it is advisable for you to hire a search engine optimization agency to plan out the optimization plan for your company.

A professional SEO agency will look at your site and make recommendations to increase your search engine ranking and website traffic. Once they start to optimize your website, they will provide recommendations and monitoring reports for you to know the progress of it.

Last but not least, in order to achieve successful optimization results, it is very important for your SEO agency to work closely with your website designer if you have your own IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to achieve high organic rankings, as well as conversions.

SEO - Cost Effective And Exciting Online Marketing Tool

Advertising and marketing is mainstay of any business, with exploding internet marketing has in fact turned in to a cost effective exciting venture. It targets new clients, customers and internet traffic, through online marketing.

A Search Engine Optimization (SEO) expert can help you promote your products in a cost-effective and fully-measurable way through online statistics software to track every aspect of your marketing drive.

Pay per click (PPC) is one of the popular advertising tools for larger businesses. It involves bidding for keywords to attract visitors to a web site. These "sponsored links" are then appear on top of search engines like Google, Yahoo and MSN.

PPC can deliver required results for many businesses, but a dedicated and sustainable budget is needed. This probably is not the most cost-effective way of marketing. Click fraud is a common factor, which can be disastrous for the campaign and ultimately the business itself.

A popular and preferred option of online marketing for businesses and internet users is the "organic" or natural listings which are essentially free. They rely on the algorithms of the search engines to determine which pages and sites appear at the top of the list.

It is not rocket science to get a top ten search engine ranking. The business market is always facing fierce competition. It can be costly to get to top ten positions and wait time ranges from three months to a year before results are seen.

To achieve this goal of top ten ranking on Google, Yahoo and MSN, only a SEO consultancy taking into account Search Engine Optimization (SEO), Search Engine Marketing (SEM) and a linking campaign can help.

It's only after a web site gets to top ten search engine ranking through a dedicated SEO consultancy, that inquiries, phone calls and sales will start rolling in. In the absence of SEO, the hard work and investment may be just a waste.

You could have a top ten search engine ranking, but if you have a poorly designed website that confuses visitors instead of providing them the required information they tend to leave the site. As a Result, another chance for getting customers is lost. You need to redesign the website or get your SEO consultants to do the job for you and tweak the web site. SEO will make it sure that the website is continually synchronized with the ever changing algorithms of the search engines.

With a consistent internet marketing strategy, your traffic will increase manifolds. Search engine optimization is not a mystery. It involves strategic positioning of web sites through various search engine techniques to ensure internet businesses benefit to the extent.

Contact us today!

Red Rocket Web Specialists

2720 Council Tree Ave, Suite 218, Fort Collins, CO 80525

970 674 0079

Website: https://redrocketmg.com

Google site: https://goo.gl/YWrFVW

Google Folder: https://goo.gl/MVXFMc