Perpendicular Integration There are also examples of tech companies which have switched gears and attempted to move returned to a more specialized model. For instance, IBM stripped its PC and printer operations to end up a more carrier-targeted commercial enterprise organisation. “The essential question about efforts to expand is whether or not or now not there are synergies amongst these components,” notes Whitehouse. “If new products or services dovetail well with your medium industrial organisation, there may be some thing to leverage. If now not, focus is better.