Colossians 3:23-24 - And whatsoever ye do, do it heartily, as to the Lord, and not unto men; 

Being the best is taking one small step each day toward becoming the best version of you. Being the best is giving your best effort, every single day. Being the best is working towards your goals as hard as you can, but knowing when it is time to quit.

Often, being the best means taking some help guiding you on the road to success. Doing your best means trying your best to accomplish or reach something. To be the best is to let yourself try, fall, and then pick yourself up. To do the best is not wanting to feel sorry for yourself when you fail at the end.

There is much more to doing your best, and there are some excellent quotes that can better explain this. When people start a new endeavor, or when they are failing at something, one of the few universal feelings seems to be doing your best. People who have a need to BE THE BEST are sometimes ready to go above and beyond to the detriment of others.

2 Timothy 2:15 - Study to shew thyself approved unto God, a workman that needeth not to be ashamed, rightly dividing the word of truth.

While small retail operations also frequently have eCommerce stores nowadays, local marketing can boost store foot traffic and brand recognition locally. Local marketing is a crucial component to a larger marketing strategy for small businesses, because it can put your brand in front of a larger, local audience who are likely to patronize your business in the near future. While there are many businesses out there who should have a local marketing strategy, there are also other types of businesses to consider adopting local marketing.

John 14:6 - Jesus saith unto him, I am the way, the truth, and the life: no man cometh unto the Father, but by me.

In these mostly untapped markets, would-be entrepreneurs can find success by focusing on a critical need or way to make a difference in their local communities. There are untapped opportunities and a lot of benefits in running a business in rural areas, where business-minded individuals can offer a valuable service to the community.

You can reach out to customers beyond the boundaries of your immediate area by creating a business that reflects the unique appeal of your small town. While it can be tempting to build an unique combination of businesses, such as a cafe with cats or a magic store with wine bars, you do not have to make your business idea too complicated to be successful in a small town. A small-town coffee shop may be your dream business, but a cafe could begin making money in the wee hours -- there is no need to compromise, so long as you are creating an environment that works both during the day and the evening.

1 Timothy 2:5 - For there is one God, and one mediator between God and men, the man Christ Jesus;

You can even sell online to people outside your city, to make sure that you have always got rotating inventory at your retail store. You could even start by using your house as a showroom for local sales, giving you room to expand with extra storage space and employees once you validate your idea and sales begin to increase.

Your business can be mobile: You can visit clients at home and offer your services there, saving you lots of overhead costs in terms of space. You can prospect clients through local Facebook groups, make small talk at houses of worship, set up a booth at high-traffic farmers markets, and place ads in the local newspaper. Plus, with more retailers starting to sell online, you can offer social media and product photography for small business owners to help them get that online presence they are looking for. 

John 1:1 - In the beginning was the Word, and the Word was with God, and the Word was God.

Overall, you will want to be involved in your local community, networking with other small businesses, as early as possible--the better you know local consumers needs and opportunities, the quicker you will be able to identify which types of businesses are best suited for starting up in your city. If you are someone who stays in such a town, and has good connections to people, starting a real estate brokerage business could yield some nice profits.