Many of the SEO companies out there are offering similar services. The only difference is their prices, and the time they have to achieve the desired results. If you would like a good overview on what all these companies can offer, as well as tips on how to improve your online presence, then this article is for you!
The first thing that most people think about when they hear the term "SEO" is Google's ranking system. This is because Google has been the leader in search engine optimization (SEO) for years now. Many businesses use it as a way to get customers to their website. It works very well if done correctly.
If you want to make sure that you are getting the most out of your business online, but don't know where to start, look into an SEO company. They will take care of all the technical stuff for you so that you can focus on running your business. There are many different types of SEO. Here are some examples of each type:
Keyword Research/On-Page Optimization
This involves finding keywords for your page or site that are relevant to what you sell. You should use long tail keywords here. Long tail keywords usually have fewer searches, but bring in more traffic than short tail keywords. Using long tail keywords makes your website appear higher in the search results, which brings more visitors to your site. Make sure that your keyword is in the title tag, your meta description, URL, body copy, and H1 tags. Keep it simple with no more than two keywords per page. Also, make sure they are not just thrown around randomly - pick words that people will naturally type into the search box.
Link Building
You might be surprised at how much traffic Google loves link building. Link building involves getting other sites to link back to yours. This does two things: 1.) It increases your Page Rank, and 2.) It helps Google understand who you are and what you do better. When you build links, make sure that you write great content and provide valuable information. Make sure to ask permission before using images, videos, audio files, etc. from other websites. Don't be afraid to contact webmasters if you need them to link to you.
Content Marketing
When you create content for your site, such as articles, press releases, blog posts, etc., make sure that you give out your email address somewhere on the site. Your visitor should be able to subscribe to your emails. In addition, you should also include a form where visitors can submit questions to your site. People love to help others, and giving them a chance to do so is a great way to grow your customer base.
Social Media Marketing
This one is pretty self-explanatory. If you are trying to drive traffic to your site through social media, make sure you have a Facebook fanpage, Twitter account, YouTube channel, and LinkedIn profile. Most of the big players in social media have pages set up specifically for people interested in small business marketing. These pages allow people to share your video with their friends, post updates about your products, ask questions, and receive answers. Social media is a great place to network with other entrepreneurs.
Off Site Optimization
This is similar to link building, except instead of asking someone else to link to you, you ask them to link to your competition. For example, if you own a shoe store, you could go to another shoe store, find a link to their website, and send them a message saying, "Hey, I noticed that your shoes cost $10 more than mine. Would you mind linking me directly to their website?" Some people will say yes, while others won't respond. Either way, it provides you with free advertising. There are more ways to optimize your site than these few, but these are the basic ones. Remember, you don't have to hire a full-time employee to do your SEO. If you follow the above directions, you will see a huge increase in your traffic.
As you can see, SEO is not hard work. It's simply making the right moves to get your business noticed. If you think that hiring an SEO expert will be too expensive, keep in mind that you can learn everything that you need to know for free. All you need to do is put forth some effort and time, and you will reap the rewards. If you are looking for quality SEO service, then check out our list of top 10 SEO companies.