In the modern world, only a high-quality product does not guarantee successful sales. The consumer market is oversaturated, the buyer is spoiled. Supermarket shelves are filled with rows of equally “good” milk, tea, chocolate (whatever) from dozens of different brands. Obviously, products that you have not bought before differ only in packaging. That is why successful companies invest huge resources in its development. Of course, quality is the basis, perhaps the buyer will pay attention to the composition and the manufacturer's promises, but we will not argue that among the factors determining the choice, the liking for the packaging is far from the last place.
Sometimes a designer goes all out when developing an identity that the small cardboard boxes of a consumer product turns into a work of art.
1. Nature itself became the inspiration for creating the bizarre geometry of the chocolate box. Asymmetry, a combination of summer forest photo print at the top and graceful typography on the laconic bottom, created the uniqueness of this package (NELLEULLA)
2. The laconic, austere print of cardboard packaging and the most delicate pastels of Japanese paper covering a bottle of wine definitely produce a wow effect on customers (Grand Vines)
3. The premium paper packaging that “mimics” the texture of marbled beef definitely attracts the eyes of gourmets (DESIDERIO RODRÍGUEZ)
4. It's amazing how much this flour packaging "plays up" the quality of the product: the flawless white and weightless typography are so beautiful that they will delight every customer