Rich media content and ads can definitely outperform traditional display and banner ads, especially from an aesthetic standpoint. But there are so many other benefits to using rich media content beyond them just being aesthetically pleasing.

Here are some of the best advantages of using rich media content:

● Increased ROI and website traffic. Rich media ads can help marketers increase both their website traffic and their overall return on investment or ROI. One of the main reasons for this is that rich media ads help cut through banner blindness. Banner blindness refers to a user subconsciously ignoring a banner ad display on a webpage. This doesn’t happen with rich media content, since they truly pop out and engage the user. This engaging content will help you boost your ROI in no time.

● Accelerates the customer journey. Rich media content can also help you nurture your prospects through the sales pipeline and accelerate the customer journey. This media expands, floats, and changes with user triggers, which motivates customers to take the actions that lead them to the later stages of the customer journey, including the point of purchase.

● Mobile compatibility. Mobile phones and tablets provide plenty of native functionality that is unique to the devices themselves. For example, mobile ads are touchable, which cannot be said for desktop and print ads. This touchscreen capability enables customers to move more quickly through the sales pipeline towards making a purchase from your business. And when you use rich media content, you are more likely to prompt your users to engage and interact with your mobile ads physically with pinches, shakes, swipes, taps, and tilts.

● High interaction rate. Potential customers can interact with rich media content in many ways, with engaging features and functions like motion elements and video. Rich media banner ads also have higher click rates and visibility than standard banner ads do.

● Opportunity for creativity. There are so many different types of rich media content, which provides marketers with the opportunity to be creative and develop ads in a number of different innovative ways. In fact, some customers don’t even think of rich media ads as ads, since they are so effective.

Trackability. Advanced reporting and tracking technology enables marketers to track the different levels of interaction and engagement with a rich media ad. You can collect data on video playback, dwell times, interaction rates, participation data, and more.

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