Belinda Palmer

20+ years driving lead generation, brand visibility and client engagement across professional services, financial services and technology sectors. Proven track record: 90% YoY content increase, 70+ earned media placements in Forbes and top-tier publications, and SEO improvements of 10-15+ positions in 6 months. Experienced in leveraging AI for content creation, marketing automation, data-driven optimisation and cross-functional collaboration.

Core competencies

Strategic Marketing Planning • Marketing Operations & Automation • Multi-Channel Campaign Management • Lead Generation • Content Strategy & SEO • AI-Powered Content Creation • Content Writing & Editing • Video Editing & Website Development • Data Analytics & Reporting • CRM Management • Stakeholder Engagement • Team Leadership • Events Management

Professional experience

Marketing Manager, Harper James (UK law firm/remote role) Jan 2024 – Dec 2025

Managed marketing strategy and operations for Commercial, Data Protection and Financial Services teams, delivering integrated multi-channel campaigns to support business development objectives:

Increased content output by 90% YoY across practice areas.
Leveraged AI tools to enhance content production efficiency and quality across blog posts, articles, client stories, and marketing materials
Secured 70+ earned media placements including Forbes, Compliance Week, Law360, Sifted, What Franchise and HR Magazine.
Improved key service page rankings by 10-15+ positions through strategic content and SEO optimisation
Achieved firm's highest enquiry months on record for the Commercial practice area (170-180 enquiries) through content and integrated campaign delivery.
Generated 38% of all firmwide reviews on Trustpilot and Google through targeted client advocacy programme.
Launched Financial Services email bulletin with open rates up to 46%, significantly exceeding industry benchmarks.
Analysed campaign performance using HubSpot CRM and Google Analytics 4, providing actionable insights to senior leadership.

Senior Marketing & Account Manager, Consortium (agency, West Sussex) Sep 2020 – Jan 2024

Managed marketing strategies and campaigns for a diverse portfolio of clients across legal, accounting and financial services sectors, delivering full-service marketing support and measurable outcomes:

Produced extensive range of digital content including blogs, case studies, press releases and award submissions.
Utilised AI-powered tools to scale content creation for clients while maintaining brand voice and quality standards
Oversaw multiple website redesigns and rebrand initiatives using WordPress, coordinating design and development.
Delivered training sessions and webinars for clients on social media and content planning and delivery.
Implemented new marketing tools and reporting processes to enhance campaign tracking and efficiency.
Analysed KPI performance, SEO metrics and lead-conversion rates to optimise client outcomes.

Marketing Executive, CILS International (Manufacturing, West Sussex) Oct 2018 – Aug 2020

Developed inbound marketing campaigns and customer journeys using HubSpot to generate qualified leads and lead the website redevelopment project for industrial labelling solutions business:

Created automated customer journeys in HubSpot to nurture prospects and drive conversions.
Produced blogs, datasheets and case studies supporting product launches and customer education.
Contributed to major website overhaul, improving user experience and site performance.
Collaborated on video marketing initiatives using Adobe Premiere Pro.
Analysed marketing data to refine engagement strategies and improve conversion rates.

Marketing Manager, Equiniti (financial services, West Sussex) Sep 2016 – Sep 2018

Led B2B marketing for Boardroom, Pensions and Employee Reward & Payments divisions, collaborating with sales and relationship teams to deliver integrated campaigns:

Managed £350,000 marketing budget, achieving cost savings through effective supplier negotiations.
Developed white papers, video scripts, client stories, multi-channel campaigns, and social media content to support thought leadership and client engagement.
Led marketing strategy for Employee Reward & Payments division within broader go-to-market plan.
Collaborated with sales teams on campaigns targeting corporate clients in employee benefits sector.

Sales Campaign Manager, Syringa UK (medical distributors, West Sussex) Nov 2015 – Aug 2016

Managed e-commerce/online sales operations, inventory tracking and customer service support for pharmacy distribution channel:

Developed email marketing campaigns and coordinated appointments with prospective pharmacy clients.
Maintained accurate product information across website listings and produced monthly sales reports.
Led mobile app development project from concept through design and testing.

BrandQuantum (SaaS & Design Agency) – Cape Town
General Manager | Apr 2010 – Oct 2015

Directed operations for digital brand management platform serving global corporate clients. Led marketing, design and development teams delivering SaaS implementation projects:

Managed complex brand software implementation projects for international corporate clients.
Oversaw cross-functional teams, ensuring projects were delivered on time and within budget.
Provided training on digital brand management tools to drive effective client adoption.
Maintained high client satisfaction through strategic account management and service delivery.

Earlier Career (2001 – 2010)

Royal Bank of Scotland Group (Coutts & Co.) — London

Marketing and internal communications role developing and implementing internal communications strategy across private banking business. Created operational, regulatory and creative content, designed incentive campaigns, and delivered full event management for internal conferences and client investment roadshows.

Rand Merchant Bank — Johannesburg, South Africa
Marketing and communications roles leading brand development, marketing strategy and creative team management. Developed new corporate identity and led full implementation, formulated marketing strategies for new business lines, managed team of 3 designers delivering internal communications and creative campaigns

Education

University of Leeds – BA (Hons) Social Sciences and Management (1997 – 2001)

Technical skills

Marketing Automation: HubSpot (Advanced) • Mailchimp • Campaign Monitor • Microsoft Dynamics 365
AI content creation tools: Chat GPT • Claude • Perplexity • Jasper • Gemini
Analytics & SEO: Google Analytics 4 • Google Search Console • Semrush • SEO/PPC
Content, video & Web: WordPress • Umbraco • Canva • Adobe Creative Suite • Adobe Premiere Pro • Riverside Studios • Unbounced
Social & Project Management: Sendible • Hootsuite • Notion • Trello • Asana
Core Applications: Microsoft Office (Advanced) • Google Workspace

Personal attributes

Strategic thinker: Aligns marketing operations with commercial objectives.
Analytical: Data-driven approach to campaign performance and ROI.
Collaborative leader: Builds productive relationships with teams and stakeholders.
Process-focused: Improves efficiency through automation and structured workflows.
Creative communicator: Translates complex ideas into clear, engaging content.

Additional information

Former PTA Secretary (3 years) · Former board member, Mama’s Coin Factory (Rural Women’s Initiative, South Africa) · Toastmasters Competent Communicator course.
Interests: Reading, playing Scrabble, watching rugby and cricket, travelling, spending time with family and walking the dog.
Content Writing for Professional Services webinar training delivery (MBL Seminars)

Testimonials

Portfolio

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