"Gender differences in altruism" covered by Swedish media

Note: “Pantknappen” on the left is the “Return deposit” button. The instruction translates as “press here to receive your deposit receipt.” “Biståndsknappen” on the right is the “Donate” button. The instruction translates as “press here and let your deposit become trees in Africa.”

The article "Gender differences in altruism: Evidence from a natural field experiment on matched donations" published in Economics Letters earlier this year is covered by The Swedish newspaper Göteborgs Posten.

What is the study about? Recycling customers in Swedish supermarkets are presented with an option of either keeping or donating their returned deposit by pressing the yellow instead of the green button (see image). The study examines how often men and women decide to donate when the store matches a donation by a factor of 1, 3 or 5. Women respond more to these changes and donate more often than men as the factor increases.

Why is it important? Differences in altruism influences behavioural predictions of several allocations decisions, such as intra-household bargaining, intra-generational transfers such as inheritance distribution and charitable donations. If donations are subsidised, for example, the study suggests that women would increase their donations but men would not.

Friday 12 April 2019 09:00am

The study was conducted by Dr. Mikael Knutsson, Prof. Peter Martinsson, Dr. Emil Persson and Dr. Conny Wollbrant. If you want to know more about this research or altruistic behaviour, send Conny an E-mail. Original language article is available here.