News & Events

COVID-19 update: Due to COVID-19, centre activites are paused until the start of the autumn semester 2020.

Nudge FORGOOD: We apply the Lades and Delaney (2020) FORGOOD framework to explicate ethical trade-offs encountered when designing behavioural interventions in policy and business. The session starts at 10:00am in 2B38 of the Cottrell Building.

28 February 2020, 06:00am

Thesis Development Session I: Students on out MSc programmes present their initial thesis ideas. The session starts at 9:00am in 2A9 of the Cottrell Building.

12 February 2020, 08:00am

Behavioural Science Seminar: Julia Sader from the University of Geneva present "Clinical Decision Making and Behavioural Insights"

Wednesday 5 Feb 2020, 2B88, 2.00pm

Behavioural Science Seminar: Nathalie Libera from Cycling Scotland "Behaviour Change in Practice". Nathalie is an alumni of our MSc Behavioural Science for Management (cohort 17/18)

Wednesday 29 Jan 2020, 2B88, 2.00pm

Behavioural Science Seminar: Nicolai Vitt of the University of Edinburgh presents "The Influence of Stress and Failure on Economic Decision Making: A Planned Lab Experiment"

Wednesday 22 January 2020, 2B88, 2.00pm

In the media: Dr. Simon McCabe's work is covered in the German newspaper Zeit Wissen. Link to the original paper is here.

19 September 2019, 08:36am

Interested in mortality salience effects or want to know more about Simon's work? Send him an E-mail.

How can we improve tenement maintenance? Dr. Conny Wollbrant speaks at the "Tenements today, tenements tomorrow" conference on the role of Behavioural Science in creating sustainable and better maintained homes in Scotland.

18 September 2019 ,09:00am

The programme for our annual workshop on Behavioural Science is now complete. Experts gather in Stirling to discuss challenges and opportunities in the area of health and behaviour.

17 September 2019, 09:00am

Induction week has begun! Today we welcome a new group of students in Behavioural Science for Management and Behavioural Decision Making for Finance - our largest cohort yet!

9 September 2019, 09:00am
Linda (right) receiving her award

The University of Stirling has posted an interview and news item on Linda Karlsdottir's work on track to boost cervical cancer screening attendance in Iceland. Read more here

24 June 2019 09:00am


Three Stirling alumni are scheduled to speak at this year's Behavioural Exchange event.

Monday 24 June 2019
Andreas HaberlMSc. Behavioural Decision Making for Finance student

Andreas Haberl has recently completed his work as Editorial Assistant of the Behavioral Economics Guide 2019. Continue reading

14 June 2019
Dr. David ComerfordSenior Lecturer in Economics
Dr. Seda ErdemAssociate Professor in Economics

Academic Promotion Success: Dr. David Comerford is promoted to Senior Lecturer and Dr. Seda Erdem to Associate Professor. Congratulations from all members!

Thursday 13 June 2019


Dr. Seda Erdem speaks to the Health and Behaviour programme at the University of Stirling on how Behavioural Science can be applied to improve health outcomes.

10 June 2019

Dr. Seda Erdem Speaks at the World Social Marketing Conference in Edinburgh

Wednesday 5 June 2019

Interested in Seda's work in Social Marketing? Send her an Email

New publication: The paper "Varieties of risk" arguing for a pluralistic approach to risk has been published in Philosophy and Phenomenological Research and is available by open access

The paper is co-authored by Dr. Philip Ebert, Dr Martin Smith and Dr Ian Durbach. A blog post with a short summary of the article is available here

Saturday 1 June 2019 9:00am

Dr. Conny Wollbrant speaks at the Institute of Applied Ethics at the University of Hull on the topic of "Ethics of Nudging"

16 May 2019


Programme Director Dr. David Comerford hosts a webinare on our MSc programmes on 16 May, starting at 1pm BST.

Register here

15 May 2019

Daniele Maraffi has been accepted to the PhD level course on Behavioural Environmental Economics offered in collaboration between CERE (Centre for Environmental and Resource Economics) and Department of Forest Economics, Swedish University of Agricultural Sciences. The course will take place between the 3rd and 6th of June at Ulltuna Campus in Uppsala, Sweden.

During the course Daniele will present his MSc thesis project on how to reduce litterin in Loch Lomon and Trossachs national park in Scotland. The project is a collaboration with Keep Scotland Beautiful. Congratulations from all Centre members!

Posted: Wednesday 8 May 2019

Daniele is a student on the MSc Behavioural Science for Management. He is interested in environmental and conservation behaviour and how behavioural economics can be applied to decision making in business and management.

Event development: Behavioural Challenge Workshop

2 May 2019 10:00am

The workshop focuses on developing a concrete public policy engagement tool that can be applied collaboratively with policy makers, stakeholders and practitioners to address the behavioural challenges they encounter in their organisations.

New preprint on intuition and cooperation “The intuitive cooperation hypothesis revisited: A meta-analytic examination of effect-size and between-study heterogeneity” with Dr. Conny Wollbrant.

17 April 2019 08:55am

Interested in this paper or intuitive cooperation? Send Conny an E-mail

In the media: The article "Gender differences in altruism: Evidence from a natural field experiment on matched donations" published in Economics Letters earlier this year is covered by The Swedish newspaper Göteborgs Posten.

Updated: Thursday 11 April 2019 09:00am

A short summary of the study is available here.

New publication: The paper "Asking for frequencies rather than percentages increases the validity of subjective probability measures: Evidence from subjective life expectancy" and has been accepted for publication in Economics Letters.

Until the paper has gone through the editorial production process, a PDF of the accepted version is available here. An accompanying blog post about the published research "The outlook for the future is: "More accurate"" is available here.

Wednesday 10 April 2019 1.25pm

Dr. David Comerford is programme director of the MSc Behavioural Science for Management and MSc Behavioural Decision Making for Finance. If you would like to know more about his research or study at the Centre, send David an E-mail.

Dr. Conny Wollbrant and Dr. Mikael Knutsson feature in this episode of the "Decision Botanists" (in Swedish) discussing decision making in sports.

Topics include the hot hand fallacy, the significance of home advantage, superstition and expanding comfort zones. Link to the podcast is here

Sunday 7 April 2010

Silvia Cottone has been accepted to the PhD level course on Behavioural Environmental Economics offered in collaboration between CERE (Centre for Environmental and Resource Economics) and Department of Forest Economics, Swedish University of Agricultural Sciences. The course will take place between the 3rd and 6th of June at Ulltuna Campus in Uppsala, Sweden. During the course Silvia will present her MSc thesis project on promotion of pro-environmental behaviour using green nudges. She has partnered with Tesco, a leading UK supermarket to implement an in-store survey on purchasing and consumption behaviour. The outcome of the study will provide the basis for an intervention intended to reduce food waste. Congratulations from all Centre members!

Posted: Wednesday 3 April 2019

Silvia Cottone is a student on the MSc Behavioural Science for Management. She is interested in the behavioural science of environmental behaviour and the application of nudges to consumer behaviour.

Project update: Increasing cervical cancer screening in Iceland

30 March 2019 12:36pm

A thesis project led by Linda Karlsdottir aiming to increase cervical cancer screening in Iceland is launched this week.

The project is the result of a collaboration with the Icelandic Cancer Detection Clinic. Results are due after the summer but early indicators are promising: visits to the booking site reached an all year high following the launch of the project.

Linda is a student on the MSc. Behavioural Science for Management. If you would like more about her work, send Linda an Email. Interested in an MSc in Behavioural Science? Contact us.

This week students on our MSc programmes completed their thesis development presentations. Many exciting and interesting pieces of research will be undertaken during the next few months.

Friday 29 March 2019

If you're interested in studying Behavioural Science, contact us or visit the Study pages.

MSc students and instructors before the final thesis development session on Wednesday 27 March 2019. Back left to right: Beatrice Johnston, Daniele Maraffi, Hans Müller, Krishnatreya Brindavanam, Dr. David Comerford, Dr. Till Stowasser, Dr. Craig Anderson, Dr. Seda Erdem. Front left to right: Lauren O'Hanlon, Mona Maier, Carolyn Schmidt, Dr. Simon McCabe, Angeliki Binta, Mariam Okhai, Silvia Cottone, Dr. Conny Wollbrant. Missing: Andreas Haberl, Linda Karlsdottir.

Dr. Conny Wollbrant suggests simple savings tactics short article published by The Telegraph. The article "How to use behavioural economics to help you save more smartly" explains how can we fight back against powerful decision making biases and develop good savings habits.

Interested in savings and investment behaviour? Check out our MSc Behavioural Decision Making for Finance or send Conny an E-mail to find out more.

Tueday 26 March 2019

Conny is Associate Professor in Economics and Director of the Behavioural Science Centre. His research focuses on behavioural and experimental economics and applications to business and policy, especially health, finance and the environment.

This week Dr. Leonhard Lades is visiting the Centre. Leo will deliver a lecture on Behavioural Science and Environmental Behaviour in our MSc programmes covering behavioural barriers to environmentally-friendly behaviour as well as behavioural policies to overcome these.

Tuesday 26 March 2019

Leo was a lecturer at the Behavioural Science Centre until 2017 and then moved to Dublin to work on environmental behavioural economics research with high policy-relevance. He is the lead researcher of the EPA-funded beast project hosted by EnvEcon and a member of the University College Dublin Behavioural Science and Policy Group. From September 2019 he will be Lecturer in Environmental Policy, UCD Dublin. His research combines economics and psychology to inform environmental policy-making. He has worked on present-bias, temptation in everyday life and soft paternalism. Feel free to get in touch with Leo via [E-mail] or visit his [web site].

The Behavioural Science in Retail research team during the visit to the University of Stirling. Left to right: Prof. Klaus Grunert (Aarhus), Prof. Steve Burt (Stirling), Dr. Seda Erdem (Stirling), Dr. George Maglaras (Stirling) and Ms. Mathilde Tønning Tønnesen (Aarhus)

Dr. Seda Erdem welcomes colleagues from Aarhus University to Stirling to work on an international research project investigating consumer behaviour in retail as part of a Stirling Connect collaboration. Interested in consumer behaviour in retail? Send Seda an email to find out more [E-mail].

Monday 25 March 2019

Seda is a Senior Lecturer of Economics and a member of the Behavioural Science Centre. Her research broadly focuses on eliciting preferences and perceptions, consumer choice behaviour and decision-making in the areas of food, health and agriculture and leads the Food Choice and Consumer Behaviour theme of the Global Food Security Programme at the University of Stirling.

Behavioural Science Workshop: Health and Behaviour 26-27 September 2019

An inter-disciplinary Behavioural Science Workshop on the theme of Health and Behaviour is currently being planned for 26-27 September 2019. The purpose is to bring together practitioners, policy-makers and researchers from academic disciplines concerned with improving Public Health outcomes. The workshop is now in its early stages. Progress will be announced on the Behavioural Science Centre web page and our Twitter account.

15 March 2019

MSc Programme Director Dr. David Comerford speaks at University of Strathclyde on "Forecasting in Behavioural Economics"

Thursday 7 March 2019

Interested in his work or the MSc programme? [Contact Dr. Comerford] or visit his [web page]

"Comfort Zones" featuring Dr. Philip Ebert is again covered in the media, this time by The Scotsman [article] [video]

Thursday 28 February 2019

Want to hear more about risk taking and decision making in the outdoors? [E-mail Dr. Ebert]

"Comfort Zones" featuring Dr. Philip Ebert is covered by the Courier [article] [video] [E-mail Dr. Ebert]

Monday 18 Feb 2019

Behavioural Science Seminar: Dr. Emma Bridger from Birmingham City University presents "Social disadvantage and health: Cognitive ability as a moderating factor"

Wednesday 13 Feb 2019, 2B88, 2.00pm

Emma is a senior research fellow in Psychology and was a student in one of the first cohorts of our MSc Behavioural Science for Management programme.

Behavioural Science Seminar: Jenny Robinson of Irrational Insights Ltd. will present some counter-intuitive results on life expectancy and the pension decumulation decisions.

Wednesday 30 Jan 2019, 2B74, 1.30pm

Jenny is an alumnus of the MSc Behavioural Science for Management programme and went on to found Irrational Insights, a financial consultancy based in Edinburgh.

New publication: "Gender differences in altruism: Evidence from a natural field experiment on matched donations" by Mikael Knutsson, Emil Persson, Peter Martinsson and Conny Wollbrant is now published in Economics Letters.

Friday 1 March 2019

The full text of the paper can be accessed [here]. Would you like to know more about the study? [Contact Dr. Wollbrant]

Behavioural Science Seminar: Professor Eyal Winter from the Hebrew University of Jerusalem presents "Feeling Smart: Why our Emotions are More Rational than We Think"

Tuesday 23 January 2019, Logie Lecture Theatre, 1.30pm

To find out more about Professor Winter, visit his [web page]

Behavioural Science expert gives TEDx talk on 'nudging'

19 November 2018

Centre Director Dr. Conny Wollbrant speaks at the University of Glasgow on "How small nudges can lead to better decisions".

Want to know more about designing behavioural interventions and applying nudging to improve decision making? Send Conny an E-mail of visit his web page.

New member: We are happy to announce that Dr. Erlend Sandorf will be joining the Centre today. Erlend holds a PhD in Environmental Economics from the Arctic University of Norway and will join the Economics Division as Marie Sklodowska-Curie Research Fellow. Erlend is interested in modeling and will work with Professor Danny Campbell on decision making heuristics. To find out more about Erlend and his research, please visit his web site.

Thursday 1 November 2018

Behavioural Science Seminar: Professor Olof Johansson-Stenman from the University of Gothenburg presents "Green nudges as a policy instrument"

Wednesday 31 October 2018, 2B88, 2.00pm

To find out more about Professor Johansson-Stenman and his research interests, visit his web page

Exciting new film "Comfort Zones" featuring Dr. Philip Ebert showcases magic of skiing in Scotlands wilderness [video]

Friday 19 October 2018

Want to hear more about risk taking and decision making in the outdoors? Send Philip an E-mail.

Behavioural Science and Economics Seminar: Dr. Robert Akerlof from the University of Warwick presents "Narratives and the Economics of the Family"

Tuesday 16 October 2018, C3A142, 2.00pm


Half-day workshop: Behavioural Health Economics

Wednesday 10 October 2018, 2B88, 2.00-4.00pm

We are organising a half-day workshop on the topic of Behavioural Health Economics. Speakers: Dr. Simon McCabe (Stirling), Professor Marjon van der Pol (Aberdeen), Dr. David Comerford (Stirling)

Behavioural Science and Economics Seminar: Dr. Johannes Lohse from the University of Birmingham presents "Social distance, matching and inter-charity competition"

Tuesday 9 October 2018, C3A142, 2.00pm

You can find out more about Dr. Lohse on his [web page]

Behavioural Science and Economics Seminar: Professor Simeon Schudy from the University of Munich presents "A Field Experiment on Leadership Functions and Team Performance in Non-Routine Analytical Team Tasks "

Tuesday 2 October 2018, C3A142, 2.00pm

You can find out more about Professor Schudy's work on his web page

New member of staff: We are happy to announce that Dr. Till Stowasser will be joining the Centre as Senior Lecturer from today. Till comes to us from the University of Munich and does very interesting research on consumer behaviour.

Monday 1 October 2018

To find out more about Till's research interest, please visit his web page

Behavioural Science and Economics Seminar: Marcel Lukas from Heriot-Watt University presents "Financial technology and its impact on investing and spending behaviour"

Tuesday 25 September 2018, C3A142, 2.00pm

You can find out more about Dr. Lukas work on his [web page]

Workshop: Applied Ethics of Nudging

Thursday 20 - Friday 21 September 2018, Court Room

We hold an interdisciplinary workshop on the Applied Ethics of Nudging. The workshop takes place in the Court Room, University of Stirling

Speakers include: Erik Angner (Stockholm), Luc Bovens (UNC), Amanda Cawston (Tilburg), Christine Clavien (Geneva), Liam Delaney (UCD), Bart Engelen (Tillburg), Till Grüne-Yanoff (Stockholm), Leonard Lades (UCD), Thomas Nys (Amsterdam), Adam Oliver (LSE), Karen Renaud (Abertay).

A provisional schedule can be found here. The workshop is open but registration is required.

Thanks to our sponsor the Scots Philosophical Association we will be able to financially support childcare provision for speakers and participants.

The workshop is organised by Dr Philip Ebert (Philosophy) and Dr Conny Wollbrant (Economics) and is hosted by the Division of Law and Philosophy and Behavioural Science Centre, Division of Economics.

Behavioural Science and Economics Seminar

Dr. Vojtech Bartos from the University of Munich presents "Effects of Poverty on Impatience: Preferences or Inattention? "

Tuesday 18 September 2018, C3A142, 2.00pm

To find out more about Dr. Bartos research, visit his [web page]



The Guardian league table is now publishes and the Economics Division (Behavioural Science Centre host) is ranked 2nd in Scotland and 5th in the UK for Economics. Well done everyone! The complete ranking for Economics is the UK is available here.

29 May 2018