This app is a Chinese smartphone-based photo-editing app. It allows you to customize your selfies and add Instagram filters and Snapchat-style stickers and, of course, use other facial tools.
It was developed by Xiamen-based Meitu Inc. This camera app became one of the trendiest beauty camera apps in Western countries.
This is one of the most famous camera apps in the world, with more than 1 billion users worldwide. This beauty app was born in Chengdu thanks to the company Pinguo Technology.
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In 2023, the number of monthly active users of beauty shooting apps reached nearly 460 million, and the overall user scale continued to expand.
In addition, compared with the average monthly active users of other apps such as food delivery, online travel, and fitness, the average monthly active users of beauty shooting apps are significantly higher at around 300 million, which shows that overall traffic generated by beauty camera apps is huge.
The beauty economy has become more and more popular in recent years, and the entire industry structure has become larger and larger. As an important part of the beauty economy, beauty camera apps can take advantage of users of the same taste or hobby on beauty-related products and provide them with related product marketing.
In addition, the overall usage scenarios of beauty camera apps are very diverse, and their user groups are relatively vertical, which can effectively reach target groups, greatly improving the overall effect of product marketing.
Aside from beauty makeup, InstaBeauty has four other tools. There is a beauty camera with over a dozen beauty presets and filters on the camera. Each preset has different levels of smoothing, toning, and removing imperfections, which you can fine-tune better by tapping the adjust button. More than pictures, you can also enhance your videos on-the-go using the beauty video tool. Like the beauty camera, this feature beautifies your videos as you capture them. ff782bc1db