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For private consumers around the world, the most popular forms of e-commerce fall into the Business to Consumer (B2C) category, which includes online shopping or online shopping. Refers to online retailers, such as Walmart or Amazon.com (the largest online retailer) or Rakuten. In 2017, the number of people buying online tourism is estimated at 1.66 billion. During the same year, global electronic retail sales reached US $ 2.3 trillion and projected growth forecast of US $ 44.8 trillion by 2021. In Asia Pacific, retail electronic sales accounted for 12.1 percent of retail sales in 2016, but only by 1.8 percent Of retail sales in the Middle East and Africa.

This is in addition to the increase in the percentage of Americans shopping to more than 96%

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