1) GREETING
Dear Mrs Smith, / Dear Sir or Madam, (if you don’t know the person’s name)
2) REASON FOR WRITING
(+ specific information about the product or service, including where and when you bought it )
I am writing (to you) [about / regarding] …
I am writing in response to …
I am writing in connection with ...
I am writing to draw your attention to ...
I am writing to [complain / protest] about ...
I feel I must complain about …
I am sorry to have to inform you that …
I am writing to express my [strong / extreme / total] dissatisfaction [with / at] ...
I wish to bring to your attention a problem which arose due to your inefficiency.
I wish to make a serious complaint regarding your ...
I recently [rented / purchased / bought / received / ordered] from [you / your <company / store / staff>].
3) REASONS FOR THE COMPLAINT
(complaints + consequences, reasons, justifications)
First, Secondly, Thirdly, Finally, Furthermore, To make matters worse, What is more, In addition, As a result, Therefore, Consequently, Moreover, To my [surprise / amazement]
I am [disappointed / shocked / surprised / upset / dissatisfied with ...] because …
The problem is …
I must [mention / point out] (that) …
The … was supposed to be …
There may be a misunderstanding about …
It was completely different from …
Unfortunately, it was nothing like what I expected.
4) YOUR DEMANDS & THREATS
A) Say clearly what you want the receiver to do:
I feel entitled to a [partial / full] refund in addition to an apology for the inconvenience caused.
I [insist on / demand] a refund for the annoyance and discomfort I suffered.
I would like you to [refund my money / pay compensation / replace the product].
I demand [a full refund / immediate action / a replacement].
I would be grateful if you [dealt with this matter immediately / could ...].
I would appreciate it if you could [sort this matter out / look into this matter] as soon as possible.
I insist that you resolve the matter immediately.
I insist that this matter be dealt with promptly.
I look forward to [hearing from you / receiving a prompt reply / your reply and a resolution to my problem / receiving an apology and a correction of the facts].
I hope to hear from you as soon as possible.
B) State further action that you will take if your demands are not met:
..., or I shall be forced to take [the matter further / <legal / further> action] to [<go / write> to the Consumer Association / go to court / write to the local newspaper].
Unless I receive a satisfactory reply, I will ...
I am afraid that if this matter is not dealt with immediately, I will …
5) SIGNING OFF
Yours [sincerely / faithfully],
Sign your name.