FINALIST 05

“Same Same, but Different.”

Present-day millennials desire to stand out unique amidst the crowd, to have individual flair and style, yet on the other hand long for the sense of belonging a community provides. Following popular trends, but with a slight personal twist to it.

My batik stamp design takes advantage of such behavior as an approach to the young but growing market, with a single motif that can produce numerous patterns depending on its orientation and translation. This presents a sense of sameness within the community, and yet every pattern is distinctly different from the other. This resonates with the millennials by giving them the ability to customize their very own batik, and at the same time preserve resemblance with the other variations.

My design consists of two separate components, the window, and the flower. The window consists of geometric elements such as lines and rectangular shapes. Its form resembles a window frame, on which the flower sits on. Its design is inspired by the art deco style, a style that is reviving again in the 21st century as more and more pop icons are adopting this style. Its streamlined design gives a modern and tech-savvy feeling, an element that represents the millennials very much. The design of the window enables the motif to produce multiple patterns, each giving a varying feel: dynamic, formal, flamboyant, and so on. This ability of the motif expands its market to different types of consumers, as it easily adapts to different social groups and occasions.

The flower is drawn from the national flower: hibiscus. Resembling the national pride within the community, it sits gracefully on the window to be adorned. Its design is inspired by the traditional flower motifs applied in local batik, which are usually represented using lines to give texture to the flower. Upon applying the cap method of making batik one can also apply colour to its petals and leaves, according to individual preferences. This one-ups the customizability of the motif, making its appeal to the market greater.

My design greatly focuses on the concept of personalization. As a millennial myself, I understand the desire to go with the trend, and yet present it through my own way. This individualism Is greatly applied into this design, providing creative opportunities to consumers. I also envision the stamp to be detachable, which means the window and the flower can be separated. This further expands the possibilities of the design and patterns it can create. By placing this product on the market, not only it can appeal to the retail customer, but it can also be widely used in workshops or events which provides the participants to experience stamping their own batik on the spot, it can also provide the satisfaction of personalization to them. In conclusion, consumers can enjoy the product this motif creates, individually, as a community. Same same, but different.

Composition of batik on 2m fabric;