In that respect, the book mirrors the challenges women often face in real-life computer science and technology fields. They're assumed to be involved in the design aspects, not the purely technical aspects, of their industry. So in Fiesler's story, one of the boys is the designer and Barbie is the coder.
"I've had people tweeting at me and leaving comments saying that they printed it out and read it to their kids," she says, "[and] that their daughters were so excited and they want to be computer scientists. I've had people ask me if they can translate it into other languages."
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Computer Engineer Barbie is the 126th career version of Mattel's Barbie doll. In response to poll results indicating strong support for computer engineers, the doll set was created and introduced in 2010. In 2014, Mattel apologized for the accompanying book, I Can Be a Computer Engineer, after complaints that it represented Barbie as incompetent in the field, needing the help of men.
In 2010, Mattel invited people to vote for Barbie's 126th career, the first instance of this in the company's history. Voters were able to choose between five choices: computer engineer, architect, environmentalist, news anchor, and surgeon.[7] Although girls preferred news anchor, computer engineer was the most popular choice in online polling,[4] partly because of promotion by the Society of Women Engineers.[1][3][6] The two dolls were launched together at the 2010 American International Toy Fair.[3][4]
Many writers for tech publications and other reviewers were encouraged by the choice of career, hoping it would encourage girls to consider careers in computer science.[2][4][8][9] However, the amount of pink, the hairstyle, and the stylish clothes struck some women as unrealistic and stereotyped.[2]
The accompanying book, I Can Be a Computer Engineer, was issued in 2013 together with I Can Be an Actress.[10][11] The book received extensive criticism, especially beginning in November 2014, for depicting Barbie as relying on two male friends to program the game she is designing.[9][11][12] In addition, they need to help her after she accidentally infects her and her sister Skipper's computer with a virus (via the pink heart-shaped USB stick she wears around her neck), after ignoring advice from her (female) computer teacher.[13][14][15][16][17]
Amazing how society values have changed over the last few decades. Once upon, barbie was the homely type, then they made barbie with a fashionably car. I believe there was a barbie 3d movie also made - I do not doubt many ladies in their late years would have reminsenced when the movie came out, and rushed to buy the dvd when it was released.
And, as much as we could sometimes be heard shouting, "SCREW YOU, KEN!" at the computer, it became funny shorthand in our house for things going completely sideways or changing entirely. (Ken would often ask you to a fancy dinner date one minute and the pool an hour later.) For our family, it amounted to alerting people it was time to roll with the punches.
Women are underrepresented in many STEM fields, especially computer science, engineering and physics. According to a 2017 study led by Cheryan, women earn 37 percent of STEM degrees in the United States, and 18 percent of computer science degrees.
On eBay (but not the Mattel webstore), you can get an African-American Barbie computer engineer. So you get brown skin with curly brown hair. In the end, I thought the straight blonde hair was more me, LOL!
Barbie, the favorite of little girls everywhere, has been a teenage fashion model, concert pianist, astronaut and even a Miss America. A computer geek was the one missing career in the 124 that this blonde bombshell has had.
should she, Mirn? At a first glance she looks like, eehmm, a very pneumatic computer engineer from an area where food is a scarce resource ;). But I might need to get to know her better, before I can rant adequately about her ;).
More complicated, technical aspects like coding appear to not be skills Barbie needs to succeed in the computer engineering field. Instead, the book shows her focusing on the design of a cute animals game she is creating from her hot pink laptop.
"Barbie starts out at breakfast stating that she's designing a game but when questioned by her sister Skipper, she admits, 'I'm only creating the design idea, I'll need Steven and Brian's help to turn it into a real game'. Literally six sentences into the story, and already Barbie can NOT do it. She immediately admits she doesn't know how to actually do computer engineering, and like a Disney princess, needs a white knight to rescue her."
One huge problem. The book doesn't encourage women to code, or build their own computers or anything remotely close to being a computer engineer. In fact Barbie appears to be pretty computer illiterate.
The book once again enforces that girls just deal with the aesthetics, and boys deal with the technological side of computer development. Mattel could have used this book to introduce girls to Ada Lovelace, or Grace Hopper, or Hedy Lamarr. Mattel could have written Barbie as the hero fixing the computer, and designing her own game without the help of Steven and Brian, yet they didn't. Instead they did a disservice to every girl who picks up that book and thinks that boys do the programming and girls don't.
It is such a tired, ridiculous trope that the best way to respond to it is outright mockery. Enter Kathleen Tuite, who by her own description is a "rouge (sic) hacker; builder of systems involving collaborative creativity, crowdsourcing, and/or computer vision."
"If you are a party that remitted funds to get a computer and did not receive one, you are an unsecured creditor by virtue of the fact that you will not receive a computer," states the recorded message on Patriot's phone system.
Toy giant Mattel owns the Barbie and Hot Wheels brands. In a statement, Mattel said it has terminated its licensing agreement with Patriot and reiterated that it did not manufacture or market the computers.
The Barbie and Hot Wheels PCs emerged in the summer of 1999 when the industry was drunk on the idea that stylish, colorful computers would sweep the market. Despite plenty of hype, the products' popularity was relatively short-lived.
Barbie has been an astronaut and a doctor, but when it comes to computer programming, she seems to need a man's help, at least according to a children's book criticized by many Amazon reviewers as \"sexist.\"
At one point in the picture book titled \"I Can Be a Computer Engineer,\" Barbie explains that she's only designing \"a game that shows kids how computers work,\" but she apparently needs the help of her male friends to code.
After writer Pamela Ribon blogged about the book, one Amazon reviewer called the story a \"sexist rant\" that \"tells girls they CANNOT be computer engineers.\" Other Amazon reviewers criticize Barbie for failing to know how to reboot her computer or protect it from a virus.
It only took 126 career hops -- the first one being a soulless teen model -- for Barbie to land a job as a computer software engineer. All we know now is that she has a dual monitor setup and a picture of Ken at her cubicle. Oh, and she uses Linux on the world's smallest netbook.
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Computer space was the first true commercial videogame, released in 1971 as a coin-operated arcade cabinet and designed by Atari co-founders Nolan Bushnell and Ted Dabney with computer-makers Nutting Associates. While it wasn't a best-seller, or a real commercial success, it did bring videogames out of university and research computer labs and into the broader cultural sphere.
It might seem silly to get excited about a new Barbie doll. But, to me, she will help reinforce in math-loving little girls that they, like Barbie, can grow up to be computer engineers. It has been well documented that in recent years far fewer women are pursuing computer science degrees, so such role models are very important. What Computer Engineer Barbie will do, I think, is broaden the realm of not only what is possible, but what feels accessible--being smart, confident, and tech-savvy without sacrificing femininity or fun. 0852c4b9a8
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