“To inform, educate, and entertain the community with programs that uphold truth, integrity, and culture; to unite and empower residents through responsible broadcasting; and to serve as a reliable partner in promoting development, resilience, and participation in the barangays.” 

“A vibrant and united community where every voice is heard, culture is celebrated, and people are informed, empowered, and entertained through responsible and inclusive broadcasting.” 

Service – for the community
Integrity – truth in broadcasting
Unity – voice of all
Culture – pride in heritage
Resilience – reliable in all times