Effective August 11, 2026
This privacy policy describes how Backpack Merge: Zombie Attack (Package Name: com.shoot.backpackzombie), a casual game on Google Play, interacts with technical information during use. The developer is Gameroom Concepts Solutions, and the terms "we," "us," "our," and "the developer" in this document all refer to that entity.
1.1 What the App Is
Backpack Merge: Zombie Attack is a casual game. When you launch it, the game starts immediately. There is no sign-up step, no login screen, and no form requesting your name, email address, or phone number. The app does not require you to create an account or establish an identity to play.
1.2 Third-Party Software Inside the App
The app contains modules from external vendors that handle advertising and analytics:
Google AdMob — an advertising platform that may access your device's advertising ID and basic technical attributes (device model, OS version, screen size) to deliver and evaluate ad content.
Google Analytics for Firebase — a service that compiles broad, non-personal usage statistics to assist with understanding app performance.
Each provider operates under its own privacy policy, which governs how data is handled within their systems:
AdMob — https://admob.google.com/
Firebase Analytics — https://firebase.google.com/policies/analytics
What occurs within their infrastructure is governed by those policies, not this one.
1.3 Information the App May Encounter
During normal operation, the following categories of information may be associated with the app:
Device-level technical attributes: Advertising ID, device model, operating system version, and display dimensions. These are read by the third-party modules described in section 1.2 — the app's own code does not retrieve them.
Local game files: Merge progress, weapon inventory, sound settings, and similar preferences stored solely on your device.
Diagnostic signals: Automated crash and error logs produced when the app encounters a malfunction.
1.4 Why This Information Exists
The data described in section 1.3 serves a limited set of functions:
Supporting the advertising system that allows the game to be free to download.
Observing broad usage patterns to inform design and optimization.
Diagnosing and resolving technical defects.
These activities do not involve identifying you as an individual or constructing a behavioral profile tied to your identity.
1.5 Your Advertising ID
Your Android device carries an advertising ID. You have direct control over it. Open Settings > Google > Ads on your device, and from there you can reset the identifier, erase it, or turn off personalized advertising. These options take effect across every app on your device — not just Backpack Merge: Zombie Attack.
1.6 Our Position on Sharing
We do not sell, lease, trade, or otherwise monetize any data. The only route through which information may leave your device is via the third-party modules described in section 1.2. No additional party receives anything from us for any purpose.
1.7 Data Retention
Game-related information stored on your device — progress, settings, and the like — stays there for as long as the app is installed. Removing the app deletes this data. Any information that reaches third-party providers is subject to their own retention timelines, which we do not control.
1.8 Security Measures
We take reasonable measures to protect the limited information within our scope. That said, no digital storage or transmission method can be guaranteed to be fully secure. We cannot ensure the protection of data once it enters third-party systems.
1.9 Audience and Minors
Backpack Merge: Zombie Attack is aimed at a general audience and is not directed toward children under 13. The app is not designed to knowingly process personal details belonging to minors. If you believe a child's data may have been handled by the app's third-party components, contact us at the email below and we will take appropriate action.
2.0 Policy Revisions
We may revise this privacy policy from time to time. When we do, the effective date at the top of this page will reflect the latest revision. Continuing to use the app after a revision takes effect means you accept the updated terms. We suggest revisiting this page occasionally.
Developer
Gameroom Concepts Solutions
Application
Backpack Merge: Zombie Attack
Package
com.shoot.backpackzombie
danlyonsgameroom@gmail.com