Attention - from Neuroscience to the Web and Wellbeing
"What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it" - Herbert Simon, 1971
In an age where multiple apps, advertisements and an abundance of social media are vying to get the user’s attention, attention has become an extremely scarce resource. Never before has the need to understand attention economy been more acute.
To raise the community's awareness on this issue, we present a unique, multi-disciplinary workshop that brings together experts offering diverse perspectives on attention. Starting with lessons from 4+ decades of work in Neuroscience / Cognitive Psychology on the science of attention, we will discuss advances in methods for studying attention on the web at scale and across devices, followed by applications of attention across domains ranging from information satisfaction for search/browse experiences on the web; measuring the effectiveness of advertising and web design; helping users with accessibility issues (e.g., ALS patients); to matters of current societal relevance such as designing improved measures and outcomes for digital wellbeing. We believe this workshop will spearhead new research initiatives towards better use of attention for digital wellbeing on the web and apps.
University of Southern California, Los Angeles.