Dr.ASWANI THAMPI P.R
Assistant Professor
Department of Management Studies
Mohandas College of Engineering and Technology, Anad, Trivandrum
Phone no : 7012704288
Email id: aswanithampi@gmail.com
KTU-ID: KTU-F51114
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PROFILE SUMMARY
· Passion in teaching diverse groups of students.
· Interested in focusing time and energy towards mentoring and developing innovative, effective teaching methods.
· Ability to share knowledge with the student community and help them to identify and develop their own strengths to become successful.
· Actively involved in various research related activities
· Experience in conducting research interviews and data compilation and analysis
EDUCATIONAL QUALIFICATIONS
Ph.D in Management Studies, University of Kerala
Ph.D Thesis Title - "Online Shopping Behaviour in Fashion Products: A Study with reference to Post Graduate Students of Teaching Departments of Universities in Kerala" (2024)
Master of Business Administration with First class specialized in Marketing and HR, University of Kerala
Bachelor of Technology (B.Tech) in Information Technology with First class, University of Kerala
EXPERIENCE
· Worked as lecturer in University Institute of Technology, Kotarakara.
· Worked as Assistant System Programmer at SGCF,Chennai
AREAS OF INTEREST
Quantitative Techniques, Operations Research , Research Methodology, Management Information System, Business Analytics, Consumer Behaviour, Human Resource Management.
ACHIEVEMENTS
JOURNAL PUBLICATIONS
1. Impact of Digital Marketing on Online Shopping: A Study Among Post Graduate Students of Universities in Kerala. Humanities and Social Science Studies journal 12(1),47-56 ( UGC Care Approved, Group I, Journal)
2. Role of Green Marketing Strategies in Business Growth. Juni Khyat,14(1),37-42 ( UGC Care Approved, Group I, Journal)
3. Changing e-Commerce Business Scenario in India: A Study on Emerging Trends in e-Commerce Business post COVID-19 .Prabandh: Journal of Management Education and Research, 37 . 98-103
4. Product Dimensions and Online Shopping Behaviour : A study among PG students in University of Kerala. Management Innovator. .15. 131-136
5. Moving Toward Sustainable Fashion:Benefits and Challenges in Fashion Industry. International Journal of Management & Social Science Research Review.10(10).42-49
6. Digital Marketing: Opportunities and Challenges .EPRA International Journal of Economic and Business Review,12(1),7-11.DOI: https://doi.org/10.36713/epra14584
7. Beneficial or Detrimental ?Unraveling the environmental,social &economic effects of fast fashion. Asian Journal of Research in Social sciences &Humanities, 13(10)
8. Adopting Sustainable Business practices :Benefits and Challenges. International Journal of Multi Disciplinary Research Review, 9(10), 42-49
9. Adopting sustainable marketing strategies .Benefits & Challenges. Asian Journal of Multidimesional Research, 12(10), 21-27 doi: 10.5958/2278-4853.2023.00121.0
10. Changing Dynamics of Fashion e-commerce: A Study on online fashion retail market in India. International Journal of Innovative Research in Management studies.6(4)
11. Role of CSR in Business Success: A study on CSR activities of selected companies in India. South Asian Journal of Marketing and Management Research .13(10) doi: 10.5958/2249-877X.2023.00013.9
12. Evaluating the success as a video marketing platform: A case study of YouTube. International Research Journal of Social Sciences.13(2).15-20
ARTICLES IN BOOKS
1. Changing Dimensions of Digital Marketing Industry Post Covid-19: A Study on Rising Importance of Digital Marketing in India. New Age Challenges and Opportunities in Social Science.INSC International Publishers
2. Video Marketing in a Post Pandemic World: A Study on Rising Importance of Video Content Marketing post Covid-19.Proceedings of International Conference on Emerging Trends in Business & Management. Publications Division ,Farook College.
3. Impact of Covid-19 on Social Media Marketing: A Study on Rising Importance of Social Media Marketing in e-commerce Business. Srusti Academy of Management
4. Increasing Role of Artificial /intelligence in Marketing Environment: A study on Applications of AI in Marketing. Artificial Intelligence and Robotics in Business Organisation. INSC International Publishers
5. Marketing Analytics in Business: Emerging Opportunities and Challenges. Business Analytics for effective decision making.Bentham Science Publishers. Ltd.
PAPER PRESENTATIONS
1. Presented a paper entitled "Impact Of Covid-19 On Digital Marketing: A Study On Opportunities And Challenges In Digital Marketing Post Covid-19 ",organized by FISAT Business School, 29-30 July 2021
2. Presented a paper entitled "Changing Digital Marketing Scenario In India : A Study On Emerging Trends In Digital Marketing Post Covid-19",organized by Department of Management Studies NIT, Tiruchirappalli, 30th April 2021.
3. Presented a paper entitled "Impact of Covid-19 on Social Media Marketing: A Study on Rising Importance of Social Media Marketing in E-commerce Business post Covid-19",organized by Srusti Academy of Management Bhubaneswar, Odisha,24th - 25th September 2021
4. Presented a paper entitled "Evaluating the Success as a Video Marketing Platform: A Case Study of Youtube" ,organized by School of Business Studies, Central University of Kerala, 29 October 2021.
5. Presented a paper entitled "Video Marketing in a Post Pandemic World: A Study on Rising Importance of Video Content Marketing Post Covid-19",organized by FIMS &Saxion University of Applied Sciences, Netherlands, 11-12th November 2021
6. Presented a paper entitled "Changing E-Commerce Business Scenario in India: A Study on Emerging Trends in ECommerce Business post COVID-19",organized by Faculty Of Management Studies Mohanlal Sukhadia University, Udaipur,12 – 14 ,August, 2021
7. Presented a paper entitled "CSR and Business Success: A Study on Impact of CSR on Business Success in India",organized by Department of Commerce, St Berchmans College, 24-25 February 2020
8. Presented a paper entitled "Role of Artificial Intelligence in Marketing Environment :A study on Applications of AI in MarketingSchool of Management and Business Studies", organized by MG University, 24 th -25 November 2021
9. Presented a paper entitled "Impact of Digital marketing in online shopping: A study among PG students of Universities in Kerala", organized by Loyola College, Chennai,1-2 March 2023
10. Presented a paper entitled "Exploring Factors Influencing Social Media Shopping: A Study among Post Graduate Students of Universities in Kerala", organized by Sree Balaji University, Pune,17-18 March 2023
11. Presented a paper entitled "Role of Social media in Promoting Health literacy among Women" ,organized by ISBR Business School, Bangalore, March 1,2024
WORKSHOPS
1. Successfully completed Workshop on Advance Statistical Data Analysis using SPSS, organized by Uttar Pradesh University of Medical Sciences & Science Tech Institute, Lucknow, UP
2. Successfully completed Workshop "Overhauling Research Snafus: Application of Bibliometrics Tool" organized by PG department, Mahatma Gandhi College, Trivandrum
3. Successfully completed workshop titled " Shaping Focused Research-Finding Answers to Ten Questions" organized jointly by Alumni Association and Researchers Forum, University of Kerala
4. Successfully completed workshop "AI Powered Research Framework and Writing, Data Analysis using SPSS and Structural Model Development using AMOS, organized by Forum of Researchers, Trivandrum
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