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Dragonfire Tavern is in its beginning stages of discovering who they are. This project helped me expand my skills, and really pushed me outside of my comfortzone, to create a more illustrative design. For me, this is one of those rare projects where you get to create something for someone else that you're equally as passionate about. Here, I explain some of my processes while designing.
Beginning Stages
I started with a hand-drawn sketch of a dragon, and I knew that there had to be a D20 in this design. I also wanted it to really scream medieval tavern. I experimented a lot with different textures, shading techniques, and typography. In the process, I learned new techniques and skills in Adobe Illustrator.
This isn't just a sign that will hang outside the door; this is the beginning of a brand that I am passionate about and can't wait to see grow.
Final Design
After lots of trial and error with different techniques and styles, this is the final design. It was a challenge to create the shadows on the dragon itself, but one I was glad to take on. I am particularly proud of the D20 dice, challenging my skills with typography.
Future changes include updating the banner at the bottom to better match the overall composition of the logo.
Tools used: Adobe Illustrator
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