Creative Ambassadors Hub #1: Marketing

‘Our work seeks to create space where all people find freedom in creativity and are empowered to discover great moments in a celebration of artistic expression’.

Marketing at Artis Community Cymuned:

Storytelling is at the heart of successful marketing in a community arts context. Organisations like Artis Community Cymuned exist to empower people in the community through creativity. Great soundbite, right? But that’s all it is if we can’t find a way to share this empowerment to inspire more people to get creative.

You will have heard the phrase ‘content is king’. It’s not enough anymore to write marketing copy with a strong image and a call to action to ‘book here’. As marketeers we need to make an emotional connection with our audience. This emotional connection needs to work on two levels. It needs to resonate with existing audiences and new audiences.

Here are the key questions…

• How can we get our existing audiences to share their stories of empowerment?

• How can these stories serve to inspire new audiences?

Artis community has the following platforms to promote our work:

Website: www.artiscommunity.org.uk - 4,777 unique users annually

Facebook: @ArtisCommunityCymuned - 2,823 Followers

Twitter: @ArtisCommunityCymuned - 2,387 Followers

Instagram: @artiscommunity - 1,003 Followers

YouTube: https://www.youtube.com/channel/UCsYKKW3L9Nps5kp8WjKVqng - 28 Subscribers

EventBrite: https://www.eventbrite.co.uk/o/artis-community-18730750829 - 10,700 page views annually

The Brief:

How can we use social media and the media to tell our stories of empowerment. How can we generate content to inspire more people to engage in community arts in Rhondda Cynon Taf and Merthyr Tydfil?

Output:

• Research and develop a digital content plan for Artis Community’s programme

• Produce a timelined and budgeted digital content campaign for use on our website, social media channels and the media that tell our story and increase engagement in our work.

• Identify and implement stories which will reach key target audiences and inspire the community to embrace our programme of activity in the name of empowerment through creativity.

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