Introduction to Affiliate Infantry
Anyone who has their own products needs affiliates to promote those products.
Trying to do it all on your own is never going to get you the same level of results
you could get if you have a significant number of active affiliates promoting your
products.
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Even if you were a super affiliate with a massive email list of your own, you still
couldn’t possibly hope to have the same reach as you would with other people
promoting you. There is no one in existence who has the ability to reach every
potential customer in the world completely on their own. It simply isn’t possible!
This report will teach you the basics of building a huge army of affiliates to
promote your products, and how to motivate them and keep them motivated so
they will continue to promote your products on a regular basis.
You’ll also learn powerful strategies to stay in contact with affiliates and to extract
from them their best possible efforts time and time again.
Following these strategies, you will be able to skyrocket your product sales more
than you ever thought possible, and you’ll be glad you took the time and effort to
build your own army of affiliate infantry men and women!
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One of the most important things you can do is to centralize your affiliate
programs into one location. That means you should consolidate all of your
products into one, easy-to-use location so people can find and promote many
different products rather than just one
If you visit the site and click the “PRODUCTS” link, you will see there are multiple
products to promote. They are easily found in this one central location, which
means people can more easily promote several products, whereas if they had to
visit several sites for individual products they wouldn’t be as likely to promote
more than one.
There are many benefits to a centralized affiliate program, such as:
1. Easier for affiliates to find products to promote
2. Most affiliates prefer promoting multiple products from a single, trusted
source
3. Easier for affiliates to find promotional material
4. Easier for you to stay in touch with affiliates about product launches
5. Easier to run contests and promotions
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These are just a few reasons why it makes sense to centralize your affiliate
program. There are many, many more. It just makes sense every way you look at
it. You may think that because you use an affiliate network like Clickbank to
manage your affiliate programs, you don’t need to worry about this. After all,
Clickbank is a centralized affiliate program, right?
Well, yes. But it’s not your centralized affiliate program. Clickbank has a huge
variety of products from a huge number of vendors. It’s easy for yours to become
lost in the shuffle.
So even if you are using an affiliate network to manage your affiliate program,
you can still set up a domain and include all of your products in one location. You
can even include the affiliate links they need directly on your site so they don’t
even have to go to Clickbank or whatever affiliate network you’re using to get a
link. A simple script will allow them to input their username and it will
automatically update affiliate links for them, so all they have to do it copy and
paste.
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Here are a few other ways to locate affiliates:
1. Visit Facebook pages in the niche and ask if there are any affiliates
interested in promoting a product in that niche.
2. Ask for referrals. Many people wouldn’t think of referring people to your
affiliate program. It wouldn’t even cross their mind. But reminding your
current affiliates to do so may bring in some new affiliates.
3. Find popular blogs and websites in the niche and contact the owners. You
can try to find their contact information through WHOIS, but if it is private
or you get no response, leave a comment on their blog or look for a
contact form.
4. Advertise in industry magazines, especially trade magazines. Even brickand-
mortar business owners might be able to promote your affiliate
program through something like redirecting a domain and giving out the
URL on flyers in their place of business.
Once you have a mailing list built, even if it is only a handful of people, be sure to
email them regularly. Don’t spam, but keep in touch every week or two in order to
remind them of you and encourage them to continue promoting you.
You can email them with information about upcoming product launches,
discounts, coupon codes they can offer their customers, and even when you add
new promotional material.
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Attracting Affiliates
Attracting affiliates isn’t as difficult as it may seem. The only reason most people
seem to think it’s difficult to get affiliates is because they aren’t providing the
things affiliates are looking for.
Quality, In-Demand Products
Perhaps the single most critical element of running an affiliate program is to
provide quality products that are in high demand. It doesn’t matter what else you
do, or how much you’re paying, if your products are low quality or are not in high
demand, affiliates aren’t going to promote them.
It may be tempting to create products in small niches with less competition, and
that’s fine for the occasional product. Just keep in mind that if a product is not in
very high demand, the likelihood of anyone having traffic or a list to promote that
product is slim.
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If you want to attract the best affiliates, then you need to provide them with the
best tools. Not only will this attract affiliates to promote your products, but it will
make it much easier for them to do so.
It is appalling that in today’s world, there are still affiliate programs that don’t
provide promotional materials. They give you an affiliate link and then expect you
to do everything else on your own. Shocking!
It’s important to provide a wide variety of tools to affiliates, because affiliates
promote products in many different ways. Some use blogs or websites, some use
email marketing, and still others have additional methods.
Creating products is relatively simple. Setting up an affiliate program is not
particularly difficult. However, getting affiliates can be tricky if you don’t already
have an established name.
Using the tools outlined in this report, you should be well on your way to creating
your own army of affiliate soldiers to promote your products time and time again.
Remember to treat your affiliates well, and they will keep coming back for more.
If you’re hesitant to try some of these things because you are new or don’t have
a reputation yet, just remember that every product owner started somewhere. By
building a list of affiliates who promote your products, experience good service,
and get good conversions, you will begin to build that reputation, and the
referrals that go along with it.
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