Elena Fateeva - Design a tool to learn how to cook healthier

Healthier Cooking is a platform that helps people understand the benefits of products, how to combine them and what dishes will provide the body with the necessary nutrients. A database of useful recipes with instructions and composition for vitamins has been created for users. The platform will help people understand healthy eating.

My role: UX designer leading the app and responsive website design from conception to delivery.

Conducting interviews, paper, and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.

Problem: Most people confuse the concept of "healthy eating" with the concept of "diet", so they prefer not to delve into the benefits of products.

Solution: Develop a cross-platform that will improve education on eating habits and help people prepare easy healthy meals.

Target audience: People from 20 years old who work a lot and care about the quality of their food for various reasons.

WIREFRAMES

I did a quick idea generation exercise to figure out how to address the gaps identified in the competitive audit. I paid special attention to information on nutrients.

LOW SCREEN FLOW

For the first test, a low-fidelity prototype was created

INSIGHTS

Many users would like to generate a list of products needed for a recipe.
Some users thought that any recipe was good for them.
Using only the menu was not clear enough.
All users said they would use such an application.

HIGH-FIDELITY SCREEN FLOW

The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.

RESPONSIVE DESIGNS

The designs for screen size variation included mobile, tablet, and desktop. I optimized the designs to fit the specific user needs of each device and screen size.

Users shared that the app gave them a lot of healthy food options and a lot of new information about the benefits of certain foods.