About me

A global teacher, my expertise comes from the practical experience gained in the daily application of revenue management and pricing. I have experienced the challenges and opportunities of companies operating on the many levels of service from global to regional, from traditional to low-fare.

I have over 26 years in airline passenger marketing and revenue management, with over 17 years teaching and consulting at airlines, rail and bus companies around the world. I bring practical experience and well-researched expertise with me. I am based in Montreal, Canada.

In my career at Air Canada, I participated in the development and successful implementation of a new fare family business model on domestic and U.S. trans-border routes. I analyzed and evaluated market environments for the purpose of developing yield strategies, capturing incremental revenue opportunities and improving profitability. I provided leadership, guidance and coaching to Flight Revenue Controllers.

I was also responsible for leading innovation and project activities in passenger marketing. Projects included processes, procedures, decision support tools and MI systems. I designed and developed training material and delivered the training, as well as continued baseline support.

Over the years, I developed revenue management training seminars for IATA's Aviation Training and Development Institute (ATDI), and RM system vendors, and presented these at public sessions and in airline companies around the world. A dynamic, highly rated conference speaker and chair, I presented at many RM conferences and workshops, including: PROS, IATA, SITA, Eye for Travel, Marcus Evans, and Lufthansa Systems, SkyVantage, ExPretio Technologies and Intelisys Aviation User Workshops.

I can introduce you and/or your company to the best practices that drive improved results and profitability.

Gary Parker

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Airline Revenue Management Training Group

5141 MacMahon Avenue, Montreal, Quebec, Canada H4V 2B8