Marketing Strategist & Aspiring Researcher in Digital Marketing and Analytics
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I am Md Ariful Islam, a BBA Marketing graduate from the University of Rajshahi, Bangladesh, possessing a robust academic foundation and practical proficiency in digital marketing. My undergraduate education established a foundation in marketing strategy, consumer behavior, and market research, while my professional experience as Digital Marketing Manager at KmXtend Hair Extensions (USA) enabled me to spearhead data-driven, full-funnel campaigns aimed at markets in the United States, Saudi Arabia, Nigeria, and beyond.
In conjunction with my academic and professional endeavors, I co-founded the Rajshahi University Marketing Club (RUMARC), where I formulated the club constitution, crafted the executive organogram, and orchestrated partnerships with prominent companies such as Marico Bangladesh and PRAN-RFL, as well as job fairs and skill development workshops.
I intend to engage in thesis-oriented graduate research, collaborating with academics whose expertise corresponds with my interests to contribute to significant research that connects academic theory with market practice.
Areas of Research Interest
Digital Marketing Strategy and Consumer Behavior, Business Analytics and Data-Driven Decision Making, AI Applications in Marketing and Personalization, Social Media and Social Media Marketing, E-commerce, International Marketing and Cross-Cultural Marketing
RESEARCH EXPERIENCE (Jan 2025 - Ongoing)
Title: “Impact of AI Technology on Personalized Marketing Practices: An Empirical Study on Businesses in Rajshahi Metropolitan City”
Objectives:
To investigate how businesses in Rajshahi Metropolitan City are utilizing AI technologies for personalized marketing purposes.
To examine the role of AI in improving customer targeting strategies, including segmentation and recommendation systems.
To assess how AI-powered tools are being used for content customization in marketing campaigns, social media, and advertising.
To evaluate the effect of AI-driven personalized marketing on customer engagement, satisfaction, and loyalty.
To explore the challenges and limitations faced by local businesses in implementing AI for personalized marketing.
To provide practical recommendations for businesses in Rajshahi on leveraging AI technology to enhance their personalized marketing strategies.
Supervisor:
Professor Mohammad Nirjhar Rahman
Department of Marketing
University of Rajshahi
Internship Project (Dec 2023 - Apr 2024)
Title: “Analyzing Media Buying Strategies of NEXT Ventures: Evaluation of Customer Ad Relevance”
Objectives:
To examine the existing media buying strategies employed by NEXT Ventures across major digital platforms.
To evaluate the level of customer ad relevance and its impact on advertising effectiveness.
To propose evidence-based recommendations for improving ad relevance and optimizing media buying practices.
Supervisor:
Professor Dr. A.K.M. Golam Rabbani Mondal
Department of Marketing
University of Rajshahi
GitHub Projects
Web Analytics Tools for Enhanced Conversion Tracking
I developed custom scripts to capture ad click IDs (such as GCLID and FBCLID) and source data directly from user interactions. These tools improve attribution by tracking conversions even when platforms like Google or Meta fail to record them. The captured data is integrated into dashboards for accurate analysis of sales sources and performance optimization.
eudcation
eudcation
Bachelor of Business Administration in Marketing
University of Rajshahi, Bangladesh (Jan 2019 - May 2024)
Relevant Coursework: Marketing Management, Advertising & PR, Consumer Behavior, International Business, International Marketing, Strategic Marketing, Business Research Methods, Quantitative Business Analysis, Competitive Analysis, Marketing Research & Digital Marketing.
WORK EXPERIENCE
WORK EXPERIENCE
Digital Marketing Manager (Remote) (May 2025 - Present)
Drove 1300%+ ROAS, generating $40K+/month via full-funnel Google & Meta ads for a premium haircare brand.
Boosted conversion rate by 65% and cut CPA by 50% through creative, audience, and bid optimization.
Built UGC-based Reels, remarketing, and tracking systems - leading to a 280% revenue growth in 6 months.
Digital Marketing Intern (Feb 2024 – Apr 2024)
Supported digital campaign execution across Google, Meta, Bing, and Twitter (X)
Analyzed international campaigns (Nigeria, Egypt, KSA, etc.)
Helped raise USD 10,00,000+ through Leap Year & BOGO offer campaigns for FundedNext
Leasership & volunteering
Leasership & volunteering
Co-Founder | Founding Vice-President (Oct 2023 - Apr 2024)
Rajshahi University Marketing Club (RUMARC)
Co-founded the club to promote marketing skills, networking, and professional growth among students.
Developed the club constitution and designed the executive organogram to establish a structured governance model.
Led and coordinated major programs, including seminars with Marico Bangladesh, PRAN-RFL job fair, and workshops on CV writing, higher studies, and Excel mastery.
Managed a dynamic executive team, demonstrating strong leadership, organizational, and communication skills.
Organized, 87th Bangladesh Local Guides Meet-up (Apr 2018), affiliated with Google Local Guides Bangladesh (BDLG).
Led a Photo Walk and Geo Walk in Chittagong to update local business data and photos on Google Maps.
Engaged the community in map editing, promoted digital mapping awareness, and facilitated knowledge sharing among Local Guides.
Google Analytics Certification - by Google Skillshop, 2023
Certificate of appreciation in Fostering Education and Digital Learning category - by Youth Opportunities, 2020
Fundamentals of Digital Marketing - by Google Digital Garage / Google Skillshop, 2020
Digital Skills: Digital Marketing, Google Ads, Google Analytics 4, Facebook/Meta Ads, MS Office, SEM (Expert), SMM (Expert)
Soft Skills: Leadership, Strategic Thinking, Communication, Event Planning
Technical: HTML, CSS, JavaScript (Fundamentals)
Languages: Mother tongue(s): Bengali (Bilingual), Other language(s): English (Proficient)
Contact
E-mail at: arif.mkt.ru19@gmail.com
Alternative: s1911035109@ru.ac.bd
Cell: +880 1772672143
Address: Chittagong, Bangladesh
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