Course Overview

The Data Smart Workshop is designed to provide an understanding of strategies and technologies required to generate efficient and insightful decisions with data. It provides learners with a high level understanding of data itself - the sources, storage, and security aspects, as well as a broad understanding of different types of data analysis including both descriptive and predictive, as well as aspects of Machine Learning and AI and how they have the potential to help companies discover new insights and create new products and services. This program is intended to make the non-technical teams data literate, and provide them with a strategic overview of data and data analytics techniques.

Who Should Attend?

  • Data analysts
  • Project managers
  • Revenue managers
  • Finance managers
  • Journalists

What Will You Learn?

How Big Company Use BIG DATA?

Do you know that up to third quarter of 2019, Netflix had over 158 million paying streaming subscribers worldwide. The company collects huge data, which is the key to achieving the industry status Netflix boosts. If you are a subscriber, you are familiar to how they send suggestions of the next movie you should watch. Basically, this is done using your past search and watch data. This data is used to give them insights on what interests the subscriber most.

Amazon Fresh and Whole Foods is a perfect example of how big data can help improve innovation and product development. Amazon leverages big data analytics to move into a large market. The data-driven logistics gives Amazon the required expertise to enable creation and achievement of greater value. Focusing on big data analytics, Amazon Whole Foods is able to understand how customers buy groceries and how suppliers interact with the grocer. This data gives insights whenever there is need to implement further changes.

Coca-Cola uses big data analytics to drive customer retention. Director of data strategy of Coca-Cola was interviewed on this and highlighted that data helped them to create more relevant content for different audiences. If anyone notice, Coca-Cola had these kind of advertising content which contains music, sport and even kids until elderly just to have different approaches towards different audience.

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