# Privacy Policy

**Last Updated: January 25, 2026**

## 1. Introduction

AURA UP ("we", "our", or "us") respects your privacy. This Privacy Policy describes how we collect, use, and protect your information when you use our facial analysis application.

## 2. Facial Data & TrueDepth API

Our app uses the device's TrueDepth camera system to provide facial analysis features.

*   **Data Collection**: We do NOT collect, store, or transmit your facial data to any external servers. All processing is typically done locally on your device.

*   **Usage**: The depth data is used solely for the purpose of analyzing facial symmetry and geometry within the app session.

*   **Sharing**: We do not share your facial data with third parties.

*   **Retention**: Facial data is not retained after the analysis session ends, unless you explicitly choose to save a result locally on your device.

## 3. Data Collection and Usage

We do not collect personal identifiable information (PII).

*   **Usage Data**: We may collect anonymous, aggregate usage data (e.g., app crashes, feature popularity) to improve the app's stability and performance.

## 4. Third-Party Services

We may use standard Apple services (like CloudKit or StoreKit) for syncing settings or processing subscriptions. These services are subject to Apple's privacy policy.

## 5. Security

We are committed to ensuring that your information is secure. Since we prioritize local processing, your sensitive biometric data remains on your physical device.

## 6. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

## 7. Contact Us

If you have any questions about this Privacy Policy, please contact us at: support@auraup.app