Top App Store Optimization Checklist
One of the most important things in regards to creating an iPhone App is to use the right keywords when your app name is chosen. Keywords are crucial to your app promotion, as Apple considers a keyword to be relevant if a searcher has a need to find the app. So how do you select the best keywords to use? What are some common keywords that you should avoid using? Let's take a look at these questions and some tips for optimizing your app.
If you want to target a global audience then you want to avoid using specific keywords. Instead, consider generic terms that will be easy for users around the world to find. Avoid using only the first two words of a keyword as well as the first three when selecting a country or region. When developing an app for the iOS platform, it's important that you create a top 100 apps list for both the U.S. and worldwide markets.
When working on an app store optimization strategy, keep in mind that your app description and marketing materials should mention the top 100 apps by category. However, keep in mind that your app description and graphics should not only tell people what it does but also what it looks like. This means including images and screenshots of your app along with its overall functionality. The app description and screenshots must be informative, interesting, and showcase your expertise. A short description and graphics will help potential customers decide whether they want to download your app.
Another important app store optimization tip is to work with a company that provides Localization Services. localization is something that can make a huge difference when trying to promote your app. You want to ensure that people who are not native English speakers are able to understand what your app has to offer. Therefore, make sure you check your company's localization policy before submitting your app to the app stores. If you're not sure which localization company to work with, then consider speaking with people at your local business council or human resources department.
Google Play and the App Store both have recently implemented new features that can further influence your ranking and your app size. First, Google Play can now provide an "App Review" feature. With this feature, users can give their positive or negative experiences about an app. Apps can gain exposure if they receive a significant amount of bad reviews. If app developers continue to update their apps regularly and provide lots of great content, they can easily avoid receiving a large number of bad reviews. As app store traffic increases, more of the traffic will come from users with Google Play's App Reviews feature enabled.
App Optimization Checklist number two: Google+ Local. Local is the new buzz word in the smartphone world and it shows no signs of losing steam. Google+ Local can help a business get a prominent spot on mobile search results. Users can also connect with businesses nearby by adding their locations on their Google+ pages. The bottom line is that app optimization for Google+ Local should include a significant number of strategies.