APPL's Efforts for JE 2017

APPL did an ad campaign on JE/ AES during the disease season of 2017. It is definitely not sufficient and there is no guarantee that it even effective. But still, no doing anything is accepting the status-quo which is unacceptable.

The ad has been prepared with inputs from top public health experts in India and US. It has do's and don'ts on avoiding the disease and what to do if one catches it. It appears in Gorkahpur's local Hindi Daily " Hindustan ", city edition. It is supposed to come on Wednesday and Sunday of a week.

Why APPL?

“Because all journeys start with the first step. And not doing anything is approving the status-quo.”™