Why to Use Direct Mail Automation Software

Automated direct mail is a powerful tool for digital marketers to optimize their offline marketing campaigns. Direct mail automation software allows businesses to seamlessly integrate their direct mailings with their CRM and marketing automation platforms for triggered campaign execution.

With the help of these marketing platforms, marketers can make their offline campaigns as agile and measurable as their online ones. Direct mail automation eliminates the time-consuming, manual process of managing offline marketing initiatives. Instead, marketers can save their design files to the automated direct mail platform where they can upload or create their lists and schedule their campaigns. This makes the entire campaign process efficient, easy and seamless.

One of the key features to look out for when selecting an automated direct mail solution is the ability to track each and every one of your campaigns. This gives marketers the ability to see when their mailer is mailed, where it is in the delivery process and if there are any issues such as a returned piece.

Another feature to look out for is the ability to create and share designs with your team. This reduces the back and forth of creating designs and allows teams to collaborate effectively. Some platforms also offer the option to proof designs on Adobe Spark for even more efficiency and effectiveness.

Automated direct mail is beneficial for both B2C and B2B brands. For eCommerce brands, it is a great way to promote new products or even send out event-triggered mailers such as birthday greetings for customers who haven’t purchased in a while. It is also a great way for membership and event management brands to reach out to their users for event invites or re-engage with them when they haven’t attended in a while.