When to Use a Direct Mail API for Mailing Campaigns?

When to Use a Direct Mail API for Mailing Campaigns and CRM Integrations
Legacy direct mail processes are often manual and time consuming, and they can be prone to error. That’s why marketers and marketing operations teams are increasingly seeking ways to automate them through a direct mail API.

The best direct mail API’s offer the flexibility to weave them right into your applications and business processes with no coding required. This gives you the power to run highly automated workflows that take full advantage of their capabilities without the need to go back and forth between systems.

A good direct mail API offers templates that are customizable to your brand’s style and voice. This can help your campaigns stand out among the sea of ads and promotional content that your customers receive every day. A good direct mail API also offers a collaborative design interface, so you can work with your team from any device or location to share designs and proofs. This eliminates the need for email back-and-forth and can save significant amounts of time.

Direct mail is an incredibly effective marketing tool. It can increase customer conversion rates and deliver ROI that’s higher than email marketing alone. With a good direct mail API, you can leverage all of your CRM and ecommerce data to create targeted, personalized postcards and letters that can reach your customers at the right time and place in their buying journey. For example, if a prospect abandons an online shopping cart, a relevant postcard can automatically be sent from Salesforce or Shopify to remind them of the product they’re interested in purchasing and encourage them to complete their order.