Features of Direct Mail API

Integrated acquisition, retention and customer reengagement tools let you pinpoint high-intent prospects as well as at-risk existing customers to target with targeted physical mail. The platform also lets you connect intent data from your website with customer data in your CRM, enabling you to more effectively reach out to your best prospects and current customers.

Get personal by interpolating your prospective and existing customers' unique attributes into their mailers. This can help you create customized and personalized messages that outperform those sent to a broader audience. Variable data printing capabilities make it easy to execute on this.

Automate your campaign workflows to ensure that your mailers are delivered when the timing is right. This is particularly important for cart abandonment or retargeting campaigns that need to be fast.

A modern direct mail API web platform provides the automation capability needed to achieve this. By connecting to your CRM, marketing automation, CDP, eCommerce and other systems, you can automate the sending of digital messages that trigger the production and mailing of direct mail pieces – all on one platform.

This approach saves marketers and designers valuable time by avoiding the manual workflows required to design, review and approve campaigns before they go to print. Plus, it makes it easier to deliver on your brand promise of keeping your emails free from ads and co-branding. It also eliminates the need to manage multiple passwords for different logins, as your account automatically syncs in real-time.