The APAC Olive Oil Market Growth, Top Players and Trends

The Asia Pacific Olive Oil Market, currently valued at USD 1.6 billion, is witnessing steady expansion as consumers increasingly embrace olive oil for its health benefits and culinary versatility. With rising awareness of non-communicable diseases, demand is surging for natural, heart-healthy oils—positioning olive oil as a staple in both home kitchens and professional gastronomy. Beyond food, its use is diversifying into pharmaceuticals, personal care, and nutraceuticals, creating broad market potential across urban and emerging economies in the region.

Growth Drivers in Asia Pacific Olive Oil Market

Growth in the Asia Pacific olive oil market is underpinned by several factors:

• Health Consciousness: Driven by a regional rise in cardiovascular and lifestyle-related diseases, health agencies and public initiatives are promoting olive oil as a better alternative to saturated fats. For example, Australia recorded a 14% rise in per capita olive oil consumption in 2023, spurred by awareness campaigns and culinary adoption.

• Urbanization and Rising Incomes: Major countries like Japan, China, and Australia are leading demand due to growing middle-class populations, changing dietary habits, and a preference for international cuisines.

• Government Policies and Trade Agreements: Agreements like the RCEP (Regional Comprehensive Economic Partnership) have lowered tariffs on imported olive oil in countries such as Australia, making premium and extra virgin olive oil more accessible to the general population.

Top Players in Asia Pacific Olive Oil Market

The Asia Pacific olive oil market is highly competitive, comprising global exporters and domestic distributors. Some of the key players include:

• Deoleo S.A. (Spain): Market leader with brands like Bertolli and Carbonell widely available in urban supermarkets.

• Borges International Group: Strong presence in China and India, with diversified product lines including extra virgin and organic variants.

• SOVENA Group: Expanding footprint in Southeast Asia with a focus on price-accessible refined oils.

• Colavita: Popular in premium segments across Japan and Australia, known for high-quality extra virgin oils.

These companies maintain their edge through extensive retail networks, strong brand positioning, and product innovation across value and premium categories.

Trends in Asia Pacific Olive Oil Market

Several key trends are shaping the future of olive oil in Asia Pacific:

1. Premium and Organic Product Demand

Urban consumers in markets like Japan, South Korea, and Australia are showing growing interest in organic and extra virgin olive oil. Labels that promote non-GMO, cold-pressed, and certified organic products are seeing premium shelf placement and rising online sales.

2. Expansion in Non-Culinary Applications

The cosmetic and pharmaceutical sectors in countries like Indonesia and India are increasingly adopting olive oil for formulations due to its antioxidant and moisturizing properties. Olive oil-based skincare, haircare, and herbal products are experiencing strong uptake.

3. Digital Retail and Direct-to-Consumer Sales

The rise of e-commerce platforms has made olive oil more accessible beyond metros. Consumers in Tier II and III cities across Asia now access imported oils at competitive prices, thanks to platforms like Amazon, Lazada, and Flipkart.

4. Culinary Globalization and Mediterranean Diet Trends

Increased exposure to Mediterranean diets, especially in Thailand, Vietnam, and China, is leading to higher household adoption. Cooking shows, social media food influencers, and health bloggers further contribute to this culinary trend.

Conclusion

The APAC olive oil industry is entering a transformative phase. As health and wellness trends gain ground, olive oil is transitioning from a niche import to a mainstream kitchen and lifestyle essential. Demand will likely be further propelled by rising disposable incomes, increased culinary experimentation, and digital retail expansion. The future of the market lies in premiumization, sustainability certifications, and geographic penetration into fast-growing economies like Vietnam, India, and Indonesia.

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