Embedded Files
240809_HTQ_Casefilm.mp4
855-HOW-TO-QUIT. A helpline that reaches people suffering from addiction in the most critical moment – when they have a pill in their hand. It turns the object of addiction into a way out, by using the mandatory imprint codes on opioid pills into phone extensions: codeine (IP33) is dialed as 4733, oxycodone (K9) as 59. The caller then hears the story of someone who managed to quit that very pill – live whenever the survivors’ availability allows, pre-recorded for 24/7 service. Always followed by live advice from experts and concrete treatment options in the caller’s area.
Objectives: 1. 42,000 calls have come in since the helpline launched, with an average call duration of 4:07 minutes. 2. More than 8,600 treatment referrals and 237 people contacted us to share their own stories of recovery. 3. Several NGOs and activists have joined the coalition running the project.
01_HTQ-Supporting-SocialMedia.mp4The campaign has reached 182M people through OOH, film, and PR. Over 42,000 calls came in during that time, with an average call duration of 4:07 minutes.
Impact: More than 8,600 treatment referrals were placed. 237 people contacted us to share their own stories of recovery. 22% more effective than traditional helplines.
Brand perception: We not only promoted the helpline, but all the partners involved in the initiative, with NGOs attending radio shows and broadcasts, and Anzen Health being mentioned by main media outlets for their efforts. Several healthcare companies, NGOs and other institutions have joined the coalition since the project’s launch. The project has received $2,3M in public funding.
02_HTQ-PSA.mp4
Page updated
Google Sites
Report abuse