Professional Resume

Anthony B. Vogl

Director of Development, Seneca Waterways Council #397

(203) 763-9005 m | (585) 241-8556 w | tony.vogl@scouting.org

Every young person deserves a high-quality Scouting experience – just like I had. My mission is to make the world a better place through my leadership as a Scout Executive in a New England council where my own Scouting roots lie.

I have a proven track record in special event fundraising, program development, volunteer recruitment & relationship building, innovation, problem solving, activity management, print and web communications, membership and unit growth in the positions I have served. My roles as a lifelong Scout, a career BSA executive, a volunteer leader, and a Scout parent inform the strategic decisions I make to grow Scouting’s capacity to deliver the nation’s leading character development program to more youth.

Selected Professional Achievements

FUNDRAISING SUCCESS & BUDGET DEVELOPMENT

I lead a development team of four executive staff to exceed $1 million in direct support for the first time in the Council’s history. This included reenergizing a Friends of Scouting appeal, growing special event revenue 23% year over year, and recruiting top level volunteers for all fundraising leadership roles. Every special event has set a record under my leadership.

  • Earned JTE #2 GOLD for 2016, 2017 and 2018.
  • Raised $140,957 revenue to our annual 21 Stories for Scouts rappelling event (Over the Edge) vs a budgeted goal of $60,000 net revenue. This included expanding the event committee, implementing participant engagement opportunities, and leading a change to a new building.
  • Successfully implemented fundraising strategies at all events and Friends of Scouting that lead to increased revenue and decreased expenses. $$/%%
  • Served as the subject matter expert for Blackbaud CRM implementation in our Council, including a broad comfort level in developing queries, reports and donor research. Coached executive staff in its processes and potential.
  • Implemented for the first time, an online mobile bidding auction.
  • Served as lead staff adviser in the development of our Council’s 2018 operating budget.

MEMBERSHIP GROWTH

I have built strategic partnerships and grow membership at every opportunity in sustainable ways.

  • I piloted a national STEM Day Camps program in Connecticut Yankee Council that resulted in over $50,000 in annual grant funding to allow over 250 low-income, largely minority youth, to participate in a quality STEM-based program. We partnered with the South Norwalk Community Center to implement the national day camp curriculum. Working with volunteers, we were able to introduce over 20 boys from this largely Hispanic community center into Cub Scouts.
  • I worked to successfully implement the Seneca Waterways Council’s menu-based recruiting strategy within my own Cub Scout Pack resulting in over 30 new families joining in our small community. This included youth talks at all schools in our town, a personalized letter to every home and a social media push, along with a community-based recruiting event.
  • As a Senior District Executive, I led my district membership committee to have balanced membership growth for the first time in nine years.

VOLUNTEER RELATIONSHIPS

I have fostered strong relationships with donors, committees, volunteers, and board members. As staff adviser, I have worked with volunteer committees from small sub-committees to larger strategic planning committees to advance the Council’s strategic objectives.

  • Through effective cultivation and relationship building, I reengaged a senior Eagle Scout who had been “outed” and removed from the Boy Scouts over 30 years ago to be an active volunteer and to leave the local Council in his estate plans. Their commitment to Scouting has been renewed.
  • More recently, I have been cultivating an Eagle Scout I discovered who walked into the Scout office with a shoebox full of old patches and is now a major gift prospect. I brought him up to camp for Beaver Weekend for the first time in 30 years, helping to rekindle memories.

PROGRAM

As Director of Development in Connecticut Yankee Council, I partnered with Connecticut’s labor and management groups to develop an annual Building Trades merit badge workshop that introduced over 100 Scouts annually to careers through the merit badge program. This program cemented a partnership with the building trades that has paid off with in-kind work at camps and the Scout Service Center.

  • In all my professional roles, I have worked to organize a new National Eagle Scout Association alumni committee to rekindle relationships and reengage alumni. For example, I organized 11 social events over 2 years attracting over 140 Eagle Scouts to attend and reconnect.

MARKETING

Our marketing plan results in over 80 Council-initiated media hits annually, including more than 24 on-air/live television and radio appearances for Scouting. Council publications I have produced have earned multiple BSA National Marketing Awards, and my department has earned district and regional ADDY’s for our Annual Report and photography. My marketing department invests over $20,000 in print and social media advertisements supporting the membership drive in creating awareness and call to action to join. As a compliment to the grassroots, unit-level marketing, the Council has seen membership growth.

COMMUNICATIONS

Served as Connecticut Yankee Council’s media liaison during several high-profile occasions (national membership decision, Sandy Hook, and microburst at council camporee).

Employment History

Director of Development

Rochester, NY – March 2016 to present

As Director of Development, I lead a team including two development directors and a marketing communications manager to grow overall direct support in 2018 with the expectation to exceed $1 million for the first time in council history. I worked with a volunteer steering committee to select, recruit and train top-level chairs and expand special event committees that have led to growth across Friends of Scouting, seven special events ($480K), and grants. Special events have experienced a 23% net increase over 2017. As staff adviser to our 21 Stories for Scouts event, I expanded the event committee, lead the transition from First Federal Plaza to the Kodak Tower, and secured an annual $10,000 lead sponsorship. I also served as lead staff adviser for our Friends of Scouting Kickoff Dinner which resulted in over $85,000 in new and future year gifts to FOS. A newly added “Casting for Character” Fishing Tournament on Lake Ontario in 2017 resulted in a net $70,000. We secured a multi-year $20,000 sponsorship for the fishing tournament starting in 2019. I serve as lead staff adviser to the Council’s Budget Committee, giving executive guidance in the development of a balanced operating budget for 2018. I also serve as the staff adviser to the Planned Giving Committee and worked with volunteers to create a Philmont Fund in our Council’s Endowment. I give oversight to the Council’s website and marketing committees, managing the transition to two different web platforms. Through marketing efforts, I improved communications to Scouting membership through consistent newsletters including a weekly e-newsletter and a quarterly, all-family print newsletter.

Director of Development & Marketing

Milford, CT – April 2010 to March 2016

Lead a staff of three professionals to meet the council’s overall direct and indirect support revenue needs of $1.2 million, representing an 8% growth over the prior year. Raised a net $286,915 from 12 special events in 2015, representing a $28,704 increase over the prior year. Led and supported a financial sustainability committee of key board members to review the operating budget and objectives on a regular basis. Provided leadership and coaching in the development of a Fund Development Strategic Plan and the creation of a formalized corporate appeal. Built a Friends of Scouting campaign based on a revamped message and campaign materials, including training volunteers and implementing the program which resulted in 11% increased family participation and 6% contribution growth. I provided executive support to our Capital Campaign committee, including the development of campaign collateral. Served as staff adviser to Marketing Committee, Endowment Committee, Wood Badge, and Properties Committee. Supported an ad-hoc board committee to explore the viability of alternative sources of revenue such as solar farms, water mitigation, and a potential aerial park at our council properties.

Finance & Marketing Director

Milford, CT – January 2008 to April 2010

Senior District Executive & Marketing Director

Milford, CT – April 2003 to December 2007

District Executive

Waterbury, VT – January 2000 to April 2003

Previous Employment

Camp Staff, Mt. Norris Scout Reservation

Green Mountain Council, Waterbury, VT 1994-2003

Served in multiple positions, including Camp Commissioner, Program Director and Camp Director, managing a staff of 35.

Page Designer, Sentinel & Enterprise

Fitchburg, Mass., 1999 to 2000

Edited and designed attractive pages for a daily newspaper.

Executive Editor, The Equinox

Keene State College, Keene, NH, 1997 to 1999

Managed a staff of 30 to publish a weekly student newspaper.

Education

Bachelor of Arts, Journalism, Keene State College, Keene, NH.

Personal

I have been involved with Scouting either as a youth, adult, volunteer or executive since I was six years old when my mom signed me up as a Tiger Cub. I am an Eagle Scout, Brotherhood member of the Order of the Arrow, and a good old Owl, too. Along the Scouting trail, I’ve volunteered on Action Alley staff at the National Scout Jamboree (2007), was one of three boys from Vermont to attend the World Scout Jamboree in Holland (1995), led my crew along the trails of Philmont (1993), and took my family to the Philmont Training Center.

When my son was just about old enough to be a Tiger Cub himself, my wife Nicole and I restarted a dying Cub Scout Pack in our neighborhood to become one of the most vibrant and active programs in our town. We left the Pack in good hands when we moved to Rochester and have since then joined Pack 166 where I am on the Pack committee, and Troop 166 in Macedon where I serve as an Assistant Scoutmaster. I am proud to share that my 5-year-old daughter – who also stars in one of our fall recruiting videos – can follow in her dad’s (and hopefully big brother’s) footsteps and become an Eagle Scout. Our 3-year-old son doesn’t have much of a choice in the matter.

When I am not Scouting, I enjoy reading (and listening to audio books), being outdoors, tying knots and spending time with my family.