Description

Cyclistic is a fictitious bike-share company used in a case study as part of the Google Data Analytics Certificate course offered through Coursera. I used rider data to understand how casual riders and annual members use Cyclistic bikes differently to inform a new marketing strategy to convert casual riders into annual members. Below are the supporting files used to summarize my findings. Enjoy!

Summary

The following slide deck summarizes the case study including a list of recommendations based on the analysis. Supporting figures and files also appear beneath for convenience.

Supporting Figures and Files

Visualizations created in Tableau Public also viewable here: https://public.tableau.com/app/profile/anthony.pena6407/viz/CyclisticCasualandMemberRiderAnalysis/Story1

Below is the data processing performed in R which also includes SQL queries run via the 'sqldf' package in R also viewable here: https://rpubs.com/agpena22/cyclistic_2022_rider_analysis