Data Scientist & Analytics Consultant | Marketing, Product, & Behavioral Analytics
I help businesses transform messy transaction logs and behavioral data into high-ROI, profitable decisions. Blending an advanced M.S. in Data Science with a deep foundation in corporate operations and digital marketing, I bridge the gap between complex engineering pipelines and executive business strategy.
Core Competencies:
• Marketing Analytics: Funnel optimization, campaign attribution modeling, and identity resolution metrics.
• Product & Behavioral Insights: Customer churn prediction, feature adoption analytics, and K-Means cohort segmentation.
• Operational Optimization: Time-series forecasting (Prophet), A/B testing, and supply chain vulnerability analysis.
Current Engineering Focus:
I recently deployed a GA4 Forensic Pipeline (SQL/BigQuery) that leverages advanced identity resolution logic to filter out malicious bot traffic, ensuring exceptionally clean user engagement data and accurately identifying high-value conversion leads. View Source Code