On September 9, 2014, Anitta made her first step towards an audience outside Brazil by releasing a Spanish version of her song "Zen" with a new video featuring Spanish singer Rasel.[6] In 2015, with the release of her third album, Bang, which became a success in Brazil, the singer began to plan an international career and after studying the music industry she decided that the best way to reach a foreign audience was through the Latin market, she begin to take Spanish lessons from a private tutor and started to work with reggaeton artists after seeing a renewed interest in the genre around the world. In January 2016, she was featured in a remix of the song "Ginza" by Colombian singer J Balvin, to help promote him in Brazil and to get her fans familiar with reggaeton and the Spanish language, which she intended to adopt on her next project.[1]

Anitta - Paradinha [Official Music Video]