ANDREW HARMAN

Partnership Strategy & Creative Brand Storytelling

CONTACT FOR WORK TODAY: ANDREW.M.HARMAN@GMAIL.COM

WHAT I DO

Creative brand storyteller with 12+ years of experience across entertainment, sports, and media. Highly proficient in creating memorable, audience-driven, and results-oriented campaigns. Specialize in ideation, development, and execution of brand partnerships that drive revenue and exceed client goals—all while supporting internal publisher initiatives and engaging fans.

WHAT IT ALL MEANS (you know, with LESS jargon)

I love brands. Yes, even yours.
I love finding simple, creative, effective, and data-driven solutions to difficult modern media challenges.
I love carrying a kernel of an idea from pitch to development and then from production through final delivery.
I love speaking the language of both sales AND production…and knowing why sometimes they need a translator.
I love coordinating and engaging talented people from various disciplines to create something great.

HEADLINES AND SUCCESSES

WWE Pushing Superstars, Fan Engagement to New Heights with Sponsored Success in 2023

Slim Jim signing WWE's biggest-ever sponsorship

TruTV Strikes Year-Round Ad Deals for "Impractical Jokers"

I'VE WORKED FOR

I'VE WORKED WITH

CASE STUDIES

SLIM JIM & WWE (2023/24)

In 2023, ConAgra distributed an RFP around their iconic snack brand Slim Jim. The goal? To capitalize on recent social media buzz and reach more hungry consumers with their unapologetic, in -your-face attitude.

In response, we crafted a nostalgia-fueled, multi-platform campaign that celebrated both brand’s shared history and DNA to help “crush boredom” and bring instant excitement for an entire new generation of fans. The result was a campaign that could have ONLY come to life through the world of WWE, with a nod towards the past and eye to the future that played out across custom branded content, social, digital, retail activations and multiple in-ring, “Premium Live Event” moments.

The rest, they say, is “Pro Wrestling History.” OH YEAHUUUUHHHH.

“Largest Partnership Deal in Professional Wrestling History”
- 8-Month Campaign with touchpoints across WWE ecosystem and beyond

Hugely positive fan sentiment fueled by both brand's iconic energy and appreciation of nostalgia

ROLES: Creative Concept Ideation & Pitch x Marketing & Brand Strategy x Deal Building & Planning Advisement

IMPRACTICAL JOKERS - JOKERS 365 (2017-2019)

Back in 2017, you could not miss the Impractical Jokers. And neither could advertisers. To help accommodate this cable comedy juggernaut, truTV & Turner designed yearlong, fully 360, sports-style partnership opportunities to give select clients exclusive access to the four funniest men from Staten Island. And Jokers 365 was born.

These full-year deals provided partnership opportunities beyond the standard 26-episode season, and the opportunity to execute across the entire Jokers ecosystem. With branded content, animated creative, social sponsorships, episode integrations, and fan-facing activations in the form of live tour dates and experiences at San Diego Comic Con, Jokers 365 allowed multi-year partners Universal Studios and Pepsico/Mountain Dew unparalleled access to the guys—as well as unparalleled content and experiences for fans.

Multiple, concurrent $7+ million, yearlong partnerships (Mtn Dew, Universal Orlando Resort & MetroPCS)
- - - - Estimated 50+ content deliverables per client per year
    - Winner, Best Live Event - DigiDay 2018 - “Impractical Jokers” Block Party with Mountain Dew at SDCC
    - Finalist, Brand Integration Campaign - ProMax 2018 - Jokers and Mountain Dew: Do the Dew

ROLES: Creative Strategy x Execution Oversight x Project Management