Embedded Files
Seneca Fashion FIELD Project
Seneca Fashion FIELD Project
Fashion Industry Educational Exchange and Leadership Development (FIELD), a unique collaboration between the fashion industry and graduating students of Seneca’s Fashion Business Management Advanced Diploma program.
this year client is holt renfrew and their SUSTAINABLE project H PROJECT
this year client is holt renfrew and their SUSTAINABLE project H PROJECT
HOLT RENFREW
A Canadian luxury department store which provides expectational worldwide experiences for their customers
H PROJECT
H PROJECT
Founded by Alexandra Weston, the H Project team carefully selects products from around the world that are artisanal, charitable, and made with sustainable materials
Sézane is a Parisian inspired apparel company that values sustainability, ethical and resourceful practices.
FILED 2020-2021 H PROJECT+SEZANE
FILED 2020-2021 H PROJECT+SEZANE
This year FIELD project, me and my team has introduced the certain solutions to the client by bringing a new brand Sézane that will help H Project to attract new target audience by developing strong omni-channel experience and expanding their social media platforms as window to their stores.
Marketing plan
Marketing plan
The team has developed marketing plan which contains certain information, such as: current market situation, competitors research, suggested brand overview, marketing strategies, visual boards, category plans, main strategies.
The collection
The collection
The team has developed entire collection with 14 styles which meets Holt Renfrew price point requirement and falls under H Project sustainable criteria. All pieces have certain certain certificates which showcase that all materials are ethically sourced. The image illustrates the in-store concept board which is inspired by parisian apartment and showcase how product can be visually appealed in Holt Renfrew stores.
Page updated
Google Sites
Report abuse