In 2018, it's few surprise that folks actually love online shopping. the important question we should always ask ourselves is what advantages and barriers consumers are likely to return across before clicking the ultimate “order now” button. Gemius asked both, Latvian and Lithuanian Internet users for his or her top PROS and CONS of pet supplies store.
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In both, Latvia (79,9 per cent) and Lithuania (69,8 per cent) consumers emphasised the superior pricing policies when shopping online and therefore the comfort it generally brings to the table (source: Gemius, E-commerce reports 2017: Latvia, Lithuania). In both countries users strongly feel that while shopping online, they're not restricted by stores’ opening hours (71,4 per cent of Latvian users) and that they strongly value the likelihood of creating a sale from their own homes (75 per cent of Lithuanian users).
In Latvia, 68,9 per cent of users also drew attention to the general effortlessness when it involves comparing different stores’ offers, which proves to be much harder when during a physical store. In Lithuania, almost 69,8 per cent of users list home delivery together of their top reasons for shopping online.
When it involves major drawbacks of shopping online, the amount one issue for consumers in both countries seems to be long delivery time, mentioned by 40 per cent of Latvian users and around 36 per cent of Lithuanian users.
In Latvia around 35 per cent of consumers feel they can't find necessary information about the merchandise they shall purchase, and, around 33 per cent of them cannot manage to seek out the merchandise they're trying to find .
In 2018, it's few surprise that folks actually love online shopping. the important question we should always ask ourselves is what advantages and barriers consumers are likely to return across before clicking the ultimate “order now” button. Gemius asked both, Latvian and Lithuanian Internet users for his or her top PROS and CONS of online shopping.
In both, Latvia (79,9 per cent) and Lithuania (69,8 per cent) consumers emphasised the superior pricing policies when shopping online and therefore the comfort it generally brings to the table (source: Gemius, E-commerce reports 2017: Latvia, Lithuania). In both countries users strongly feel that while shopping online, they're not restricted by stores’ opening hours (71,4 per cent of Latvian users) and that they strongly value the likelihood of creating a sale from their own homes (75 per cent of Lithuanian users).
In Latvia, 68,9 per cent of users also drew attention to the general effortlessness when it involves comparing different stores’ offers, which proves to be much harder when during a physical store. In Lithuania, almost 69,8 per cent of users list home delivery together of their top reasons for pet birds shopping online.
When it involves major drawbacks of shopping online, the amount one issue for consumers in both countries seems to be long delivery time, mentioned by 40 per cent of Latvian users and around 36 per cent of Lithuanian users.
In Latvia around 35 per cent of consumers feel they can't find necessary information about the merchandise they shall purchase, and, around 33 per cent of them cannot manage to seek out the merchandise they're trying to find .
Lithuanian users are mostly stunned by high delivery charges (33 per cent), and around 37 per cent of them report having received a product that didn't meet their expectations.
Even though in both countries, online stores seem to be a primary source of data before making a sale , it's important to notice that around 55 per cent of Latvians use price comparison sites, whereas Lithuanians (35 per cent) like better to ask their friends or family for recommendations.
28 per cent of Latvians and 33 per cent of Lithuanian internet buyers predict that their online expenses will increase within the upcoming year, while only 3 per cent of Lithuanians and 26 per cent of Latvians thinks that expenses will decrease.