Education

Islamic Azad University, Science and Research Branch Tehran, Iran

Master of Science, Business Administration Sep 2016

● CGPA: 18.63/20 (4/4) ECTS Grade: (A+)

● Subject of Thesis: Investigating the Guerrilla Marketing Components in the Insurance Industry and Its Impact on Customer Acquisition Strategy

● Thesis score: 19/20(4/4) ECTS Grade: (A+)

● Thesis Supervisor: Prof. Dr. Iraj Foroozan

Islamic Azad University Naragh,Iran

Bachelor of Science, Industrial Engineering May 2010

● CGPA: (2.76/4) ECTS Grade: (A)

● Subject of Thesis: The Project of Advanced Product Quality Planning (APQP) in the Automotive Industry

● Thesis score: 17.5/20(4/4) ECTS Grade: (A+)

● Thesis Supervisor: Prof. Hamidreza Yoosefian

Poyandegan High School Tehran, Iran

Pre-university & High School Diploma, Mathematics and Physics June 2005

● Pre-university (GPA): 18.09/20 (3.75/4) ECTS Grade: (A+)

● High School (GPA): 18.19/20 (3.95/4) ECTS Grade: (A+)

Membership, Awards and Honors

2019: Professional membership of the Iranian Management Accounting Association (IMAA)

2019: Professional membership of the Iranian Scientific Marketing Association (ISMA)

2017: Professional membership of the Iranian Institute of Certified Accountants (IICA) and membership of the International Federation of Accountants (IFAC)

2016: Graduated as a top student (outstanding) in the School of Management and Economics at Islamic Azad University, Science and Research Branch during masters degree

2016: Professional membership of the Iran Institute of Industrial Engineering (IIIE)

2016-2015-2014: Awarded the Certificate of Honor (Distinguished Researcher) in the field of Productivity in three consecutive periods of the Iranian National Productivity Award (1404 AWARD)

2012: Prominent researcher of the Iran's National Elites Foundation (INEF)

2009: Awarded the Certificate of Honor (Elite Researcher) in the field of Industrial Engineering at the Islamic Azad University during Bachelor's degree

2005-2004-2003-2002: Graduated as a top student and valedictorian in the high school levels for four consecutive years with a GPA of (A+)

Publications

Investigating the Effect of Customer-Based Brand Equity Dimensions to Develop the Pillars of Brand Loyalty

● Advances in Science, Technology and Engineering Systems Journal (ASTESJ), Scimago Journal & Country Rank (SJR), Q3 Journals, SCOPUS Indexing

● Accepted and waiting for the publish in August 2021

Study the Impact of Green Marketing strategies on the Performance of Iranian Companies

● Accepted in the first National Conference on Management and E-Commerce, Tehran, Iran, 24 June, 2021

● Published in Scientific Information Database (SID) Online Journal

● Published in Regional Information Center for Science and Technology (RICeST Journals), CIVILICA Publication & Islamic World Science Citation Center (ISC) Journals

Study and Survey the Educational System's Role in Identifying Behavioral Economics Approach Based on Economic Rationality

● Accepted in 2nd International Conference on Challenges and New Solutions in Industrial Engineering and Management and Accounting, Damghan University, Iran

● indexed in Islamic world science citation center (ISC) under the proprietary code (99201-96502)

● Published in Scientific Information Database (SID) Online Journal

● Published in Regional Information Center for Science and Technology (RICeST Journals), CIVILICA Publication & Islamic World Science Citation Center (ISC) Journals, http://www.confima.ir/en/, https://en.ricest.ac.ir/

Modeling of Parenting, Social Relations, and Friendship Components Affected by Different Socio-Economic Classes on Mental Health and Well-Being of Students in the Iranian Educational System (Case study of high schools in Tehran province)

● Accepted in 3rd International Conference on Psychology, Educational Sciences, Social Sciences and Humanities, Valencia, Spain, Feb 20, 2021

● Published in CIVILICA Publication & Islamic World Science Citation Center (ISC) Journals, http://cpsconf.com/en

Investigating the Effect of Using Brand Equity Through Marketing Strategies, Sustainable Competitive Advantage and Brand Image of the Company in the Employment System of Iranian Hospitals

● Accepted in the 7th International Conference on Modern Tricks of Management, Accounting, Economics and Banking with Business Growth Approach, Vienna, Austria, Feb 3, 2021

● Published in CIVILICA Publication & Under approval Elsevier Scopus, http://www.icmeaconf.com

Investigating the Guerrilla Marketing components in the Insurance Industry and Its Impact on Customer Acquisition Strategy (Case Study of Parsian Insurance Company in Tehran Province)

● The 2nd international conference on the coherence of management and economics in development, presented in the University of Tehran

● Published in CIVILICA Publication, Full text scientific database (TPBIN) and Islamic World Science Citation Center (ISC) Journals with license number 96161-11203, 27 pages, 20 Aug 2017, https://civilica.com/doc/715427/, https://www.tpbin.com/article/66784

Economic Modeling of Taxation, Competition and Economic Growth in Iran

● Accepted in the international conference on economy, management & psychological, presented in the University of Applied Science and Technology (Qom), 11 JUNE 2016

● Published in CIVILICA Publication & Iran Content National Consortium (ICNC) Journals with CIVILICA object identifier (COI Code) NCHMCONF01_006, 16 pages, 11 JUNE 2016, https://civilica.com/doc/523450/

Investigating the effect of Customer-Based Brand Equity dimensions to develop the elements of Brand Loyalty

● Accepted in the 1st international conference on business and organizational intelligence, presented In the Shahid Beheshti University (Tehran), 20 May 2016

● Published in CIVILICA Publication & Iran Content National Consortium (ICNC) Journals with CIVILICA object identifier (COI Code) OICONFERENCE01_070, 14 pages, 20 May 2016, https://civilica.com/doc/500029/

Experience (Administrative)

Editorial Board Member of International Journal of Marketing Studies (IJMS), ISSN(Print): 1918-719X, ISSN(Online): 1918-7203

Reviewer Committee Member of Advances in Science, Technology and Engineering Systems Journal (ASTESJ), ISSN: 2415-6698

Reviewer Committee Member of International Journal of Research and Innovation in Social Science (IJRISS), ISSN: 2454-6186

Reviewer Committee Member of International Journal of Research and Scientific Innovation (IJRSI), ISSN: 2321 – 2705

Reviewer Committee Member at IASTEM (International Academy of Science, Technology, Engineering and Management)

Reviewer Committee Member of Journal of Financial Risk Management ISSN Print: 2167-9533

University Lecturer at University of Applied Science and Technology, Part-time (from 2016 to 2020)

Head of Consulting Team of CEOs of several Iranian government organizations

The Primary Member in the Cost of Quality Committee (COQ) and Failure Cost Engineering (from 2019 to present)

Secretary of the Technical and Specialized Financial and Economic Committee (from 2018 to present)

Chairman of the Executive and Steering Committee of Productivity (from 2015 to present)

Secretary of the Commission for Pricing of Products and Services (from 2014 to 2017)

Secretary of the Executive Committee of Assets Management, the Cost Engineering and Management Committee & Member of the Financial Statements Preparation Team (from 2013 to present)

Experience (Professional Employment)

Senior Management Accounting Manager

● Finance and resource development Sector One of the governmental industrial organizations of Iran, Tehran

● Full-time, since Mar 2018 to present

Supervisor of productivity Management

● Finance and resource development Sector One of the governmental industrial organizations of Iran, Tehran

● Full-time, since Feb 2016 to March 2018

Management Accounting and Financial Management Expert

● Finance and resource development Sector One of the governmental industrial organizations of Iran, Tehran

● Full-time, since Jul 2012 to Feb

Expert in Project Control and Management, Sales Planning, Marketing and Budgeting

● Finance and resource development Sector One of the governmental industrial organizations of Iran, Tehran

● Full-time, since Sep 2010 to Jul 2012

Research (Organization & Industry Research)

2020: Research and operational project of revaluation of the assets of the industrial organization through the method of the Perpetual Inventory Method (PIM)

The Perpetual Inventory Method (PIM) is the most widely used approach towards measuring fixed assets' stocks and flows. A PIM can be used to estimate gross capital stock, consumption of fixed capital, and net capital stock. Given that the fixed assets of most Iranian industries and companies are calculated and depreciated based on historical value, so the role of increasing their value and updating it based on inflation growth will be ignored and will be calculated with the previous value; as a result, the use of this standard method in this government-industry will be very fruitful.

2019: Identification and tracking empty capacities in production, low return assets, and solutions to make them more productivity

The main driver of this research project was low production efficiency in state-owned Industrial companies (Case Study). According to the identification and analysis of empty capacities based on Break-Even Points (BEP) of revenue and cost, calculating capital productivity and labor productivity and comparing it with the amount volume of product production in specific periods, bottlenecks and risks were identified. Then low-yield assets were coded. Finally, special measures were taken to optimize production and increase productivity.

2018: Research and Operational Project of Cost of Quality (COQ) and Cost Engineering on the Path of Productivity Growth

Given that one of the most critical production components in industrial companies is the optimal quality of products and Quality costs, there is always this concern about quality costs. What stage and period are they logical and optimal? And what will be the roles of many surpluses, rework, and hidden costs in production. Accordingly, in the Cost of Quality (COQ) Model, according to the segmentation of prevention costs and failure costs and creating a logical method for it, these problems can be solved, and Total Factor Productivity (TFP) can be increased.

2017: Identification and Tracking Controllable and Uncontrollable Costs and Optimize Them

Cost Control and Management is the Most Important Aspect of Business Management in terms of Business Survival and Profitability. The Process of Cost Control Starts by Evaluating Costs Based on a Necessity Need as Well as Relevance. In a Business, Costs are Unavoidable. However, a Business can Prioritize Based on Controllable and Uncontrollable Costs Involved in the Day to Day Running of a Business. Based on this Research and Operational Project, All Costs of several Industrial Companies were Divided into two Categories of Controllable and Uncontrollable Costs, and Accordingly, After Determining the Percentage of their Frequency in the Field of Controllable Costs Using Cost Engineering Strategies, The Many Surplus Costs was Limited and then Optimized. Also, for Relative Control, Uncontrollable Costs Because they Could not be Controlled Under the Management of a Particular Person, Macro Strategies were Used at High Levels.

Research (Academic)

2021: Modeling Impulsive Purchasing Temptations Consumers Based on Endogenous and Exogenous Factors: Based on the Evidence During the COVID-19 Pandemic

In this study, a wide range of endogenous factors (intellectual and behavioral temptations) and exogenous factors (environmental and external temptations) were performed on impulsive and unnecessary purchases of people in non-essential goods at the level of famous online stores and the first level in Iran. During this research, developed modeling was performed, and unique results were obtained.

2020: Modeling and implementation of customer behavioral components based on data science decision models

One of the most important marketing tools we were able to use based on the role of technology in this research was to create an extensive database of personality and behavioral aspects, information on consumer preferences, purchase volume, product demand, and all purchases and consumption parameters. Using the elements of data science, we were able to simulate and predict some of the consumer decisions in each specific industry in the future, thus controlling all the actions of companies and entrepreneurs and increasing companies' performance.

2017: Economic, competition and taxation modeling project

In this research project, the relationship between economic growth, tax policies, and labor distribution in the endogenous growth model with expanding species and the analysis of economic model relationships in the three sections of final goods, intermediate goods, and research were investigated. It was found that the capital tax resources used to finance the research sector have a significant impact on the growth and movement of the workforce.

2016: Research and operational project, preparation and compilation of the Marketing Plan of the nuts production company

The following processes and measures were used in preparing the marketing plan, Identifying and analyzing performance, Management processes, Analyzing the market situation Identifying target markets, market research, and target market forecasting, Market segmentation and training appropriate demographics based on patterns and behavioral factors of consumers, Review Market needs, market trends, and tendencies in-market consumers, Identifying and analyzing the pillars of market growth and development, Opportunity Analysis and strategic analysis based on SWOT, Goals, and Objectives, a proposal for product production, Mission statement, Review of all marketing strategies and financial and economic affairs of the company, Analysis and The sales forecast based on Cost-volume-profit (CVP), Other required measures and processes.

2015: Research on the relationship between limitations and shortcomings in service delivery to consumers and their behavioral responses

In this research, several accident insurance consumers in Iran were examined. Our research results showed that when the service to them is limited, consumers' psychological and behavioral components in different emotional intelligence undergo different fundamental changes. Also, the impact of these changes on environmental and interactive elements was quite evident.

2014: Investigating the effect of using brand equity through marketing strategy, sustainable competitive advantage and brand image of the company in the employment system of Iranian hospitals

In this research, the components of Sustainable Competitive Advantage (SCA), marketing strategy, and company image as the brand equity strategies have been studied and analyzed. It was also revealed, the image of the hospital and brand value would directly affect physicians' willingness to pursue career opportunities.

Skills (Technical Skills)

1. Management accounting and industrial accounting

2. Financial management and accounting

3. Ideation, testing and interpretation of financial, economic and sales information data

4. Market psychology and customer behavior

5. Cost management and engineering

6. Preparation and compilation of strategic reports and policy-making for economic and sales goals

7. Improve productivity and develop improvement projects

8. Analysis of economic indicators and financial ratios

9. Financial statement analysis

10. Market research and marketing analysis and theorizing

11. Sales and strategic marketing and sales planning

12.Optimization of costs for achieving high profits

13. Analysis and identification of unproductive and inefficient capacities

14. Management and control of industrial and production projects

15. Production control, inventory control, processes analysis, facility planning and, statistical analysis

16. Proficiency in doing investigations and root cause analysis

17. Cost analysis, return on investment, and cost estimating skills for analyzing alternative solutions

Skills (Software Skills)

Engineering Software

Microsoft Project (Professional)

Power Designer (Intermediate)

COMFAR (Intermediate)

Primavera (Intermediate)

Microsoft Visio (Professional)

Microsoft Flow (Intermediate)

Vensim (Intermediate)

Microsoft Access (Intermediate)

Statistical Software

SPSS (Intermediate)

LISREL (Intermediate)

MATLAB (Intermediate)

Minitab (familiar)

Smart PLS

Marketing & Financial Software

Marketing Plan Pro (Intermediate)

LogicBoxes (Intermediate)

iBE.net (Intermediate)

Wrike (familiar)

Most Financial & Accounting Software (Professional)

ERP, MRP & CRP Software (Intermediate)

Other Software

Adobe Photoshop (Professional)

CorelDRAW (Intermediate)

Power Point, Excel, Word, other Microsoft software (Professional)

FL studio (Professional)

Steinberg Nuendo & Cubase (Professional)

Skills (Other Skills)

Musicianship, Composing and arranging music

Bodybuilding coach and athlete

Logo, poster, brochure and booklet designer