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Each customer loves getting gifts from their favorite brand. What if there was a way to make your customer happy but also to drive up your revenue at the same time? A perfect solution for achieving both of these goals would be a gift card campaign.
In this blog post, we will cover the benefits of gift card campaigns and 13 real-life gift card campaign examples. We will go deeper into the campaign limitations and conditions as well as analyze the campaign creatives and copy. Let’s start with a short introduction to gift card campaigns.
Gift card campaigns are campaigns where you give (not sell) gift cards to your customers or potential customers. For example, you could give 5$ gift cards to all new customers to encourage them to make their first purchase with you. You could also offer $10 gift cards to inactive customers to trigger re-engagement. You can send gift cards to customers on special occasions, like their birthdays or anniversaries. You can also give gift cards as a part of a loyalty program, referral program or giveaway rewards. The options are limitless.
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