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Sponsored Brands
Sponsored Brands is an advertising solution built to help customers discover your brand within the Amazon store. Grab your audience’s attention with prominently placed, rich display and video creatives that put your brand front and center.
Where do Sponsored Brands ads appear?
Your display and video ads may be displayed above, alongside, or within shopping results. Ads may appear on both desktop and mobile devices.
Top and bottom of search (Custom image, Store spotlight)
Middle of search (Video)
Product detail page (Custom image, Video)
Homepage (Custom image)
Use video in your Sponsored Brands campaign
Sponsored Brands video is a powerful storytelling tool for brands to initiate, cultivate, and maintain relationships with shoppers, helping brands of all sizes succeed on Amazon.
Use Sponsored Brands video’s rich autoplay video content to help drive brand recognition for new brands and enhance reach for existing brands.
Link your Sponsored Brands video to your Brand Store to help shoppers discover your offerings, and enjoy exclusive access to high-visibility placements.
Examples of Sponsored Brand Video Ad
To get the video approved by Amazon for the Sponsored Brand Video Ad, please make sure the video meets the Audio/Video specifications listed out in the image at the left.
Sponsored Brand Custom Image Ad
Below are the examples for the Sponsored Brand Ads placements with the custom image creatives.
Logo Specs:
Image size: 400 x 400 px or larger
File size: 1MB or smaller
File format: PNG or JPG
Content: Logo must fill the image or have a white or transparent background
Image Specs:
Image size: 1200 x 628 px or larger
File size: 5 MB or smaller
File format: PNG or JPEG
Content: No text, graphics or logo added to the image
Sponsored Display Custom Image Ad
Below are the examples for the Sponsored Display Custom Image Ads placements.
Logo Specs:
Dimensions are at least 600 x 100 px
File size is smaller than 1MB
File format is PNG or JPEG
Image Specs:
Image size: 1200 x 628 px or larger
File size: 5MB or smaller
File format: PNG or JPEG
Content: No text, graphics, or logo added to the image
Sponsored Display Video Ad
Below are the examples for the Sponsored Display Video Ads placements.
Video Specs:
Aspect ratio: 16:9
Dimensions: 1920x1080 (min)
Max file size: 500MB
File format: H.264, MPEG-2, MPEG-4
Length: 6-45 sec
Frame rate: 23.976, 24, 25, 29.97, 29.98, or 30 fps
Bitrate: 1 Mbps (min)
Video stream: 1 only
Audio Specs:
Language: Must match ad locale
Sample rate: 44.1kHz or 48kHz
Codec: PCM or AAC
Bit rate:96 kbps (min)
Format: Stereo or mono
Audio stream: 1 only
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